This is sure to chill all of the newspaper and magazine companies that thought subscribers would return to the fold once the content became available on the sexy mobile devices. The finding comes from the most detailed study yet of the 11% of the country that owns a tablet, conducted by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group. They found that 53% use their tablets every day to catch up on the news — making that the second most popular activity after Web surfing (67%). Tablet news fans like to check out different sources, including many they never look at on TV or their PCs. And it isn’t just for headlines; 42% say that they read long news articles or analyses. But only 21% say they’d be willing to pay as much as $5 a month for news on their tablets. That jibes with other data showing that 14% say that they’ve paid directly for news on their tablets, although 23% have subscriptions to newspapers or magazines that include digital access. For the most part, owners use the portable screens as a substitute for the news that they used to track on their PCs or laptops — but nearly six in 10 also use their tablets as a substitute for newspapers, magazines, and TV newscasts.


There’s no way that 11% of the country uses tablets. Unless they’re including smartphones in that category?
Yeah, that number seems high to me as well.
You would think so, wouldn’t you? But I’ve been traveling a lot lately (and I take public transport to work every day) and I swear I have never seen so many tablets, iPads, and e-readers in all my life! Every other guy and their monkey on the planes and buses seems to have one. Even kids seem to have them now, though not all of them. So I can easily believe this statistic.
An iPad is probably in 10% of U. S. households at this point. 11% of all people isn’t crazy.
Not even close. 39.85 million iPads sold worldwide.
US pop = 308 million.
in June 2011 alone, apple sold 25 million ipads. at least 10% of households have one.
I never thought I would pay for news on my iPad, but once I tried a free trial of the New York Times app I decided that I couldn’t live without it. Also noticed that now that I have electronic access to the New Yorker as part of my subscription, I seldom read the paper copy that comes in the mail. Paid electronic media is the future, might as well get used to it.
News is a commodity. In just a few well chosen sites (Drudge foremost among them) one can read more than enough to satiate.
For narrower interest, a place like Deadline is equally satisfying.
So what’s to pay for? Local gossip you can get for free at the diner?
Right. It’s safe to say that at least a third of those sold in the United States, which has about 117 million households. If you believe that tablets will generally get shared among the adults in the household (even if one is the primary user), the math is at least feasible.