That’s what the struggling Internet search and content company hopes to accomplish as it unveils today what it calls “the first stage of an ambitious yearlong program” to build on its partnership with ABC News and cover 2012 campaign issues — and especially the presidential horse race. The effort includes a “TV-quality web show” called Remake America that will launch in January and track how eight families perceive the unfolding national debate. (People who want to be considered for the show can apply here.) Yahoo also plans to create social networks for groups such as mothers and young voters who want to discuss common interests. The Internet company has beefed up its political reporting and analysis staff under Washington Bureau Chief David Chalian, who used to oversee political coverage at ABC and the PBS NewsHour. In addition to its original content, the company will tap reporting and analysis from The Atlantic, The Blaze, FactCheck.org, Forbes, National Journal, Reuters, and This Week. Yahoo promises “deep integration” with ABC News, including lots of newsmaker interviews based on questions solicited from Yahoo users. But the most intriguing — and potentially scary — change is the planned launch of a blog called The Signal. Yahoo says it will use its “planet-scale cloud technology and research resources” to “capture the national mood and project what is likely to happen” in the campaign with “up-to-the minute predictions, sentiment, games, and commentary.”


I call all the political fanatics “yahoos” anyway, so I think this is a perfect marketing strategy.
Big branding problem here. The Yahoo news domain doesn’t exactly aim for the top. With the exception of the Finance stuff it’s known for tabloid drivel and vicious, racist, Neanderthal comment threads that make you feel like a Karen Silkwood-grade decon shower. There are already plenty of political news domains that cater to certified news junkies, and it’s a pretty safe bet those folks aren’t sampling Yahoo.
Agree totally with TomF. The Yahoo news site is full of tabloid trash and trivia and anyone looking for serious news goes elsewhere. Also not sure the partnership with ABC News is such a hot idea. We need more independent on the ground reporting, not corporate media spin. That’s the problem with network news these days already.
Add my third voice to TomF and Todd. -Bad move for Yahoo. About the only site that just might get away with something like this is The Huffington Post… and even then there would be a lot of journalistic credibility on the line. ABC News is a couple of nude photos shy of being a tabloid anyway (and all the rest of the networks including Fox News, CNN and MSNBC have their own agendas too).