Citing “allegations surrounding the Penn State Football program,” Cars.com has yanked its sponsorship from ESPN broadcasts of two upcoming Penn State football games, the Wall Street Journal reports. “As a proud, longtime supporter of ESPN College Football, it’s important to us that we’re building our brand and raising the visibility of our advertisers in a way that celebrates the sport, the dedication of its student athletes and the many reputable universities that field teams,” Cars.com said in a statement. Cars.com is a classified advertising venture under an umbrella known as Classified Ventures owned by the media companies Belo, Gannett, McClatchy, Tribune and Washington Post. The child sex-abuse scandal has resulted in the exits of Penn State president Graham Spanier and football Joe Paterno. Advertisers who’ve hitched their brands to athletes are especially skittish about scandals and eventually if not immediately sever the links.
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This article was printed from http://www.deadline.com/2011/11/cars-com-yanks-sponsorship-of-penn-state-game-broadcasts-on-espn/
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