‘Harry Potter’ Among Warner Bros Movies To Land At ITV
ITV announced that it has acquired free-to-air broadcast rights to Harry Potter and the Half-Blood Prince along with other movies as part of a wide-ranging multiyear deal with Warner Bros. The pact was unveiled today by Warner Bros International Television Distribution president Jeffrey Schlesinger and ITV’s Angela Jain. Other films in the package include recent titles 300, I Am Legend and Body Of Lies as well as library fare like The Matrix trilogy and Mystic River. ITV was already home to the previous Harry Potter films.

British Culture Minister In Town This Week; BFI Adds To P&A Fund
Ed Vaizey, the UK’s minister for culture, communications and creative industries, arrived in Los Angeles on Monday for two days of powwows with studio and indie execs. Joining Vaizey is British Film Commission CEO Adrian Wootton as the duo aim to further develop relationships in town and boost the number of U.S. productions shooting in Britain now that the UK’s tax rebate system has been extended to at least 2015. The sojourn will also give Vaizey a chance to peruse the U.S. biz ahead of the publication of a comprehensive film policy review. Meanwhile, the British Film Institute today announced it would devote an additional £1 million to its P&A Fund in order to help get films like Lynne Ramsay’s We Need To Talk About Kevin and Ralph Fiennes’ Coriolanus out to wider audiences.

China Bans Commercials During TV Dramas
China’s broadcasting regulators will ban advertising during television dramas, the Wall Street Journal reported, dealing a blow to marketers who have boosted ad spending aimed at the nation’s booming consumer class. The State Administration of Radio, Film, and Television on Monday issued new rules restricting commercials from interrupting TV dramas and allowing them to air only between programs. The new guidelines are intended to spur broadcasters to show more cultural programming as a means of promoting “public service.” According to the BBC, a SARFT spokesman told state-run news agency Xinhua, “In the long-run, the move will help TV dramas develop in a scientific and healthy manner.” However, the move may be considered unhealthy for both foreign and domestic marketers, who earlier this month had paid a record $2.25 billion for the rights to advertise next year on the country’s largest network, China Central Television. “The efficacy of TV advertisement during these shows will be lost,” Zhou Wei, CFO of advertising agency Charm Communications, told the Journal.

Neil Jordan’s Byzantium To Receive Support Of The Irish
Byzantium, Neil Jordan’s mother/daughter vampire project starring Saoirse Ronan, Gemma Arterton, Caleb Landry Jones, Sam Riley and Daniel Mays, will receive support from the Irish Film Board as it gears up to shoot in the UK and Ireland. Alan Moloney and Stephen Woolley are producing the pic scripted by Moira Buffini and based on her play. The announcement comes as the Irish film body has also approved funding for several new animated projects and the first ever Ireland-Singapore co-production in what will amount to 38 million euros of inward investment for the local industry.