Is the price of movie tickets falling? Of course not. It may not look that way in 3Q: The average amount that consumers spent was $7.94, down from $8.06 in 2Q, the National Association of Theatre Owners reports today. But the numbers tend to bounce around from quarter to quarter, due in part to whether there are 3D films compelling enough to lead consumers to pay up for the higher-priced tickets. Last quarter was light, although it included Warner Bros’ Harry Potter And The Deathly Hallows Part 2 and Disney’s The Lion King 3D. The pricing picture becomes clearer when you step back to look at averages over time: The average for the first nine months of 2011 is $7.96, up 1% from all of 2010 and 6% from 2009. Regal also recently reported that its average ticket price was $8.78 in 3Q, up 1.9% vs the same period last year.

wait, i thought piracy was hurting ticket sales and killing the industry (not to mention funding violent gangs). what happened?
Dear Studio Suits:
Audiences have realized that 3D is merely a gimmick used to try and lure us into the theater and to pay more for the privelege of watching your latest epic.
But audiences are also wise to your trickery. 3D doesn’t make an average or poor movie better (example: “The Three Musketeers 3D”) and it doesn’t work as an add-on to a movie previously shot in 2D (example: “The Last Airbender”, also a poor film).
With the economy continuing to be lackluster, don’t complain about “soft box office revenues” when you put poorly-conceived product in the theater, then charge more for it (with a premium for 3D).
In 2010 and 2011, there have been countless examples of hyped-up movies that failed at the box office. From “The A-Team” to “Green Hornet” to “Green Lantern” to the aforementioned “Three Musketeers 3D”, and many many others. They have severla elements in common, not the least of which is that many are reboots, reimaginings, or a revivial of a 1960′s/1970′s/1980′s title that no one was clamoring for.
The Harry Potter series raked in over $12 billion for all of its films. Does that not tell you the power of using creative and original plots? Give audiences a reason to go to the theater, not a reason to avoid it and watch it in 3 months on our flat-screens or iPads.
The real question is how many tickets are being sold. If it’s true, as has been reported, that admissions are in their fourth year of decline, one wonders what exhibitors will do to bring people back to theaters.
Raising prices in a depression won’t help. Selling expensive junk food might be profitable but is scarcely an audience draw. Same goes for the pre-show crap: the exhibitors are taking in money from them but alienating customers (those 20 minutes used to be a great time to talk to my wife: no longer!).
Sooner or later even the exhibitors will realize that they can’t make money if there’s no-one there.
Who can afford to see a 3-d movie anymore. Took my wife,mother-in-law and two children to see a movie at a theater in Cumberland County N.J.Paid $11 ea for 3 adult tickets and $ 8 for 2 children tickets. Add to this $3.50 ea for 3-d glasses ….Total Admission $ 50.50. Concession cost was $ 38.00…….GRAND TOTAL $ 88.50. Who can afford
to take your family to the movies. I WILL WAIT FOR THE BLU-RAY.
the 3-D phenom has been destroyed by shmaltzy movies that have no business in 3D.. it used to be a joy , something to look forward too but now they even have 3D commercials..the thrill is gone..
location, location, location. Or in this aspect – content, content, content.
The Movies that are being released are crap. I don’t care who is making money from them and the online revenue and the dvd sales, the stuff is crap.
Back in 2006-2008 I went to the movies EVERY WEEK and dropped about $60 a time on it.
I will pay $20 a ticket for a GREAT movie. The whole industry has had an aneurism.
I swear, if I hear one more person complain about movie theaters, I’m going to shove my fist up thier dickhole. Why does everyone on this website bitch and moan like a whiny baby when they hate something?