Mike Fleming

Cari Ross, the New York-based publicist who just left ID-PR after eight years as senior vice president, has established her new company. It will be called Balance Public Relations, and her clients include Jennifer Connelly, Alyson Hannigan, Salma Hayek, Julianna Margulies, Dylan McDermott, Arian Moayed, Sarah Paulson, Paul Schneider and Save the Children.