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CBS (3.2/8 in adults 18-49, 15.4 million viewers) chalked up another Tuesday win in adults 18-49 and total viewers, paced by NCIS (4.0/11, 19.9 million), which was once again the top program of the night in both measures. The veteran procedural and its spinoff, NCIS: LA (3.3/8, 15 million), were both down a tenth in the demo from last week, while Unforgettable (2.4/6, 11.2 million) was flat.
The damage to hot Fox freshman comedy New Girl from its forced four-week hiatus after an initial three-week run appears to be long-term as the series last night posted a 3.5 18-49 rating for a third straight week — 20% lower than the show’s ratings just before the break, which was used for 2 baseball and 2 X Factor pre-emptions. This is a shame as last night’s episode, which introduced recurring guest star Justin Long, was particularly strong. At 8 PM, Glee (2.9/8) was down two tenths, or 6%, from last week, while Raising Hope (2.2/5) at 9:30 PM rose a tenth. All three series grew slightly in total viewers week-to-week, with Fox (2.9/8, 6.5 million) finishing second for the night in 18-49 and third in viewers.
ABC’s new comedies Last Man Standing (2.6/7) and Man Up! (1.7/4) seem to have settled, keeping steady for a third consecutive week. Unfortunately for Man Up!, the level it has settled at is in the cancellation danger zone. The Dancing With The Stars result show (2.7/7) was flat with its fast national from last week, while Body Of Proof (2.1/6) was up a tenth from the fast national for its last original two weeks ago. (The drama procedural is usually adjusted down in the finals due to Dancing overruns.) ABC (2.3/6, 10.5 million) was third in 18-49 and second in total viewers.
NBC had a down night. The Biggest Loser (2.1/5) fell 11% from last week’s season high. Parenthood (1.9/5) slipped a tenth for a season low. NBC finished fourth in all key measures. The CW’s 90210 (1.64 million, 0.7/2) hit a season high in total viewers while shedding a tenth in 18-49. Ringer (1.85 million, 0.7/2) held steady in the demo and posted its largest audience since September.
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Just when you think one of the networks got something right (FOX putting New Girl up for free on demand and on the net) they do something so incredibly stupid like pull the new hot show off the air as it’s gaining more and more momentum, prematurely thinking the audience has already been established. In the time New Girl went off the air, 2 Broke Girls, a less superior show, took over and we now care about the characters and are involved in their lives. New Girl gave us a taste but then closed up shop, and in a Fall oversaturated with comedies (especially comedies featuring female leads) people “got over an old girl by getting under a new one” pretty fast. Even a show like Up All Night, which wasn’t that great in the beginning, has been growing into something really enjoyable. I still think the New Girl is dynamite, the best new comedy on TV, but going away prematurely because it was a hit in the beginning was silly. Single Guy, Caroline in the City, and countless others were hits in the beginning, too.
Huh? Single Guy and Caroline in the City were not hits in the beginning. They had strong lead-ins and people merely sampled them.
New Girl built substantially over Glee, which is a totally different world in terms of “hit” qualification.
And what does 2 Broke Girls have to do with this? It’s on a totally different night!
New Girl has potential. There’s a lot about it that’s good. But Zooey Deschanel’s schtick is getting old. The stories always contain a couple laughs but are ultimately pretty predictable and one-note. There’s only so many times I’m going to find the guys’ reactions to Jess funny.
I don’t think its ratings dip is all the fault of being taken off the air for a few weeks. That maybe didn’t help but there are other reasons that a large number of people didn’t come back.
so should FOX sack baseball? is it really worth it????
We tried the new girl for 3 episodes. 2 minutes into the 3rd episode I turned to my wife and said “I hate this show.” She said “me too” and that was it for us.
The characters are awful, shallow, and useless people. We couldn’t stand it at all.
Considering how poorly all of NBC’s shows are doing I’m shocked that the one bright spot on their fall menu – Grimm – has not been picked up for a full season.
Considering its on the midseason schedule, I’d assume its renewed for a full season.
I’m still rooting for the show… but clearly Fox took a page from the NBC book of self-sabotage.
Yanking / cancelling new shows is not how you build an audience.
Actually, that’s what ABC does the most. They always pull great shows that start of as hits and keep their returns a secret. Look at V, Pushing Daisies, Eli Stone, and Detroit 1-8-7 as just some of the many. All the networks screw up with the hiatuses besides CBS and CW. The CW may take long breaks, but they always do lots of advertising to let viewers know when the break will begin and end.
Not everyone bailed on NEW GIRL because of the hiatus. Jess quickly went from quirky to annoying to psychotic. Not coming back until I hear otherwise.
Yep.
The Thanksgiving episode should be free on iTunes through Thanksgiving, allowing folks to taste-test the show again via a strong, holiday-themed episode.
Can someone explain what 3.5 rating means? I understand ‘x million viewers’ but not the rating system.
New Girl getting pulled for Baseball is a nice spin. It would have been doing slightly better – but would end up at the same ratings it has now.
It’s a bad show. Silly, annoying character, no real, and I know nobody that likes it. Nobody. I can pretty much find people that like 2 and a Half Men, How…Mother, Glee etc. But no one I know likes New Girl.
In the context of this article, a 3.5 rating refers to the show’s rating in adults 18 to 49 years old. It means 3.5 percent of adults 18 to 49 watched New Girl last night, either as the show was telecast, or played back on a DVR prior to 3am.
Thank you for the explanation
Watched the first episode of ‘New Girl’ and didn’t think it was very good but it certainly had potential. Watched the next few weeks hoping to see it inch closer to reaching that potential, but every week it took a step backward.
A two week hiatus is routine, but after baseball was over, I got tired of tuning in only to be stuck with X-Factor instead, so I’m done with this show unless word of mouth picks up.
Hmm, New Girl won its time slot in 18-49, the only number the networks care about. Compared to the rest of the Fox lineup it’s doing great. So… what’s the problem?
New Girl actually has improved quite a bit since it’s uneven early episodes. Like any sitcom, it took a while to find its groove. But the last two episodes have been laugh-out-loud funny–which is more than I can say for any network sitcom right now not named Modern Family or Community. I think if it can maintain the quality its had the last few weeks, word of mouth will bring viewers back to it. It’s not struggling yet and probably won’t as long as it follows Glee…at least until next season where Glee will likely see a huge backlash.
I’d say the “Glee backlash” is already in full effect, as the show has lost about 4 million viewers, or 35% of its audience (based on the overnights), from Fall 2010 to Fall 2011.
“It’s not struggling yet and probably won’t as long as it follows Glee”
Umm, you are aware that The New Girl is doing BETTER than Glee in terms of its demographic number AND its overall ratings, right? It improves upon Glee’s numbers in both categories! Quite obviously it doesn’t need Glee as a lead-in.
Some perspective is sorely missing in these comments. Just because it’s not doing what it did pre-baseball doesn’t mean it’s not doing extremely well for Fox. Those demographic numbers are gold.
Also odd the number of people in here who think the show is worse than when it started. If anything it’s gotten appreciably better — the chemistry between the actors is starting to come together, it’s a bit uneven still but it has some very inspired moments. EW wrote the same this week and I have to agree.
Marg here, courtesy of Wikipedia, is Ratings/share explained;
The most commonly cited Nielsen results are reported in two measurements: ratings points and share, usually reported as: “ratings points/share”. As of September 1, 2010, there are an estimated 115.9 million television households in the United States. A single national ratings point represents one percent of the total number, or 1,159,000 households for the 2010–11 season.[2] Nielsen re-estimates the number of TV-equipped households each August for the upcoming television season.
Share is the percentage of television sets in use tuned to the program. For example, Nielsen may report a show as receiving a 9.2/15 during its broadcast, meaning that on average 9.2 percent of all television-equipped households were tuned in to that program at any given moment, while 15 percent of households watching TV were tuned into that program during this time slot. The difference between rating and share is that a rating reflects the percentage of the total population of televisions tuned to a particular program while share reflects the percentage of televisions actually in use.[3]
Glee will continue dropping. It is not family friendly at all. Glorification of sexual deviancy and moral depravity is never a good thing.
“Glorification of sexual deviancy and moral depravity” is the reason most people watch it. Take your bigotry elsewhere, please. What broke my heart was the crappy writing and editing eps within an inch of their life. They’re just digging themselves out of that hole. It was a sin against television.
Why don’t the 3 guys on “Man Up” just do it with each other and get it over with?
Hi. I’m the guy who likes Man Up. I’ve come to terms with that.
New Girl quickly established it that it wanted to be character-driven comedy, rather than standard setup/punchline comedy. Problem is, character-driven comedy requires strong characters and strong writing, and New Girl still has demonstrated neither.
Meanwhile, Raising Hope, which no one ever talks about, has become an excellent show. Last season, Cloris Leachman went annoyingly over-the-top too often. This season, she’s been more restrained and the show’s writing has gotten steadily better. Last night’s show was ok, but the previous two weeks were great.
FOX made a huge blunder with the momentum this show was carrying and now they need to do some serious damage control if it expects to survive past one season.
Hank and Cadavara…you hit it on the head!. Deschanel’s “schtick”is now annoying. It has very little to do with the “hiatus” but with the show being a “one joke” premise that has now worn very thin.It’s that simple. And to hear Justin Long is joining the cast? Ok, that’s the end of that show!
With the final numbers, Parenthood and Body of Proof are now tied for a 2.0 demo rating (which doesn’t mark neither a series-low for the first one, nor a season-high for the latter).
And Glee didn’t dip as far as 3.0, managing to keep steady-ish.
I think the deadline report should be updated with the finals when the preliminary numbers (although not changing greatly) affect the perception of the ratings rat race. Such as… today.
I think the Man Up scheduling is off, and I hope it gets a chance to find its audience! I can’t get through 10 minutes of Last Man Standing (even though I love Nancy Travis) whereas I love Man Up! It’s more of a quirky, sweet comedy that would fit better with Modern Family. It’s like ABC execs were like, “Hey! They’ve both got ‘Man’ in the title!” Obviously there’s an audience for Last Man Standing too (hello 2 and a Half Men fans), but it’s definitely not the same audience for the two shows. I mean, Dan Fogler is kind of a screwball genius. It’s a much more offbeat show. Randal, you’re not alone!
New Girl is like a car accident each week – I tell myself I have to move along, yet I don’t.
Suburgatory is pretty keen, but still a little uneven. Pilot ep was scathing. The eps since, not so much.
As far as comedies go currently, Happy Endings is killing it. Last night’s episode was FUN-NEE. I’m a huge How I Met Your Mother fan but Happy Endings is must watch this year.
As a side note – people are still actually watching that Glee show? It had its moments first season, when it was just a prickly satire that made Murphy’s Popular look tame. Then the tone changed to a teen singing show. If Katie Couric talks about watching it with her kids, then I think the prickly satire has long disappeared…
Hey Everybody This Is What I’m Thinking Most Of The Shows On Are Dumb & Stupid. I Was Watching An Episode Of Bones With My Roommate ( Which Was Alright ) But Fox Hasn’t Been The Same Sence It Started. I Mean When It Started The Shows Were Funny! Married With Children Was Funny The Simpsons Still Are Funny But Other Than That Fox Shows A bunch Of Mother Fuckin’ Bullshit Shows Like American Idol & Glee I Mean I Wouldn’t Let My Dead Dog Watch American Idol & I’d Rather Watch A Rerun Of M*A*S*H As To Watch Glee, It’s That Simple American Idol Need Canned & The Singers On Glee Need To Learn How To Sing They Can’t Sing Worth A Mother Fuckin’ Shit!.