BURBANK, Calif. — Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement allows Mattel to continue as master toy licensee for the complete universe of DC Comics characters. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker. Further, the agreement includes popular characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.
As part of the ongoing relationship, Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: on July 20, 2012, The Dark Knight Rises, and on June 14, 2013, Man of Steel. Future television-based collaborations include Warner Bros. Animation’s upcoming television series, Green Lantern: The Animated Series, along with their ongoing product support for Young Justice, also from Warner Bros. Animation. Both animated series are exclusive to Cartoon Network and will be the tentpole programming for “DC Nation,” the new multiplatform, branded block of original programming and exclusive content, featuring DC Comics’ library of legendary character properties, which will debut in 2012. A special Green Lantern: The Animated Series hour-long movie event airs Friday, November 11 at 7 p.m. on Cartoon Network. In addition to the rights to existing DC Comics characters, animation and motion pictures, the extension includes Mattel’s rights to produce toys based on future DC Comics films and animation projects that are developed and produced during the term of the agreement.
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