This should make things more interesting ahead of the early 2012 launch of Netflix’s UK video streaming service. Sony Pictures has agreed to supply Amazon’s LOVEFiLM service with exclusive access to movies including The Social Network and Salt, and animated children’s shows such as Transformers and The Karate Kid. They offer few details but call this a “major multi-year” deal and a “milestone agreement.” Amazon’s service also is licensing content from Warner Bros, Entertainment One, StudioCanal, Disney, Momentum and Lionsgate. Here’s the release:

SEATTLE– Amazon.com, Inc. (NASDAQ:AMZN): LOVEFiLM, an Amazon company, and Sony Pictures Television have signed a major multi-year content deal giving LOVEFiLM members exclusive streaming access to new and forthcoming Sony Pictures titles during the second subscription pay TV window, as well as catalog titles and TV series, from June 2012.

The milestone agreement with Sony Pictures Television is the latest in a line of exclusive content deals announced by Amazon’s LOVEFiLM in the UK in recent months, including deals with Warner Bros., Entertainment One, STUDIOCANAL, Disney, Momentum and Lionsgate.

LOVEFiLM members will be able to exclusively stream Sony Pictures titles, including the Academy Award-winning The Social Network, action-thriller Salt,starring Angelina Jolie, and sci-fi action blockbuster 2012 via LOVEFiLM Instant at no extra cost and as part of their existing subscription.

The deal will also further bolster LOVEFiLM’s extensive range of kids TV titles with modern cult, animation favorites like Transformers, Spectacular Spider-Man and The Karate Kid – adding a raft of series to existing LOVEFiLM catalog titles like Pingu, Wallace & Gromit and Fireman Sam.

In addition, LOVEFiLM members will have exclusive streaming access during this pay window to a host of future releases from Sony Pictures, including the No. 1 box office hit Arthur Christmas.

The deal will see Sony Pictures’ recent and forthcoming releases, catalog titles and TV series added to the LOVEFiLM Instant service – available on the PC or via Sony PlayStation®3, Microsoft Xbox 360, Apple iPad®, and a growing number of Internet-connected TV sets and Blu-ray players.

Amazon’s LOVEFiLM will continue to rent Sony Pictures titles on DVD and Blu-ray via its LOVEFiLM By Post service.

Simon Calver, Chief Executive of Amazon’s LOVEFiLM, said:

“Our latest major content agreement means we’ll be able to exclusively offer our members world-class content from Sony Pictures. The number of recent high-profile deals we have secured means we are able to keep expanding the service, offering our members high-quality films and TV and the ability to watch as much as they want for one low monthly price.”

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