Bert Schneider, who produced the 1960s and 1970s counterculture hits Easy Rider and The Last Picture Show and Five Easy Pieces, died Monday at a hospital in Los Angeles. He was 78. His daughter Audrey Simon said he had been in failing health. The rebellious son of Columbia Pictures president Abraham Schneider became a key figure in the new golden age of Hollywood when younger directors broke free of studio constraints and made films that celebrated the counterculture of the times. Schneider began his showbiz career at Columbia’s TV unit Screen Gems where he and director Bob Rafelson became partners on The Monkees. The show’s financial success led to greater creative freedom and eventually the seminal film Easy Rider (1969). Schneider produced 10 other movies between 1968 and 1981 including the Oscar-winning anti-Vietnam War documentary Hearts and Minds (1974) and Terence Malick’s Days of Heaven (1978). Schneider is credited with paving the way for directors with a flair for unconventional filmmaking such as George Lucas, George Roy Hill, Paul Mazursky and Sydney Pollack.


We could all use a producer like Bert Schneider. There isn’t a soul in this business today that could hold his water. Rock on B-man!
Key figure in one of my favorite periods in American film history.
Schneider was responsible for allowing the lunatics to take over the asylum when the older stiffs no longer had a clue what moviegoers wanted. Along came Easy Rider, Last Picture Show and a slew of character-driven classics that defined the New Hollywood era.
We really need another ‘revolution’ right about now.
I was thinking the same thing while reading about this man, RIP.
Will there be another time in Hollywood history like the late 1960s and early 1970s? Who knows. I hope so.
Bert was an amazing passionate man. He was an advocate for all underdogs. He would fight like hell for what he believed in. I will forever remember the time that I spent with him. He was one of a kind. God bless you Bert!
As a young man making his way in this industry, reading about what this man gave me a hope I return to every time I hear, “Write for the marketing department, not the audience.” “The Last Picture Show” both told my story and changed my life. Thank you.
Bert absolutely launched the youth movement that allowed the young guys then, like Spielberg, Coppola, and Scorsese, to make their own films. Before that, it was nearly impossible to scale the wall. Easy Rider blew the doors off old Hollywood, made Jack Nicholson a star, and made every major studio take notice that there were young people out there dying to make movies, and a young audience they needed to make movies for, asap, because Julie Andrews musicals weren’t cutting it anymore.
BBS, where Bert, Bob Rafelson and Steve Blauner had complete control over their movies, and Columbia never read the scripts, will never happen again in a million years, and the movies still speak well for themselves after all this time. Rest in Peace.
Well said all. A true visionary; they don;t make them like this anymore. A true giant – Rest Easy Bert!
In his prime the most gifted strategic thinker I ever knew.
Legend. Wild time to have been making movies.
A fond farewell to the producer who gave us Head.
Bert saw what AIP was doing and brought some of its star players up to the majors. Hollywood, like Las Vegas, was 20 years behind popular culture with its entertainment offerings. Same problem today but there is no B picture feeder league and cable products don’t seem to have the same subculture cred.
David Horowitz’s writings expose “Schneid’s” typical Leftist hypocrisy and evil.
A one man definition of Political Correctness personified,practically single-handedly spearheaded Hollywood’s move to the extreme Left in the late ’60s, and why Hollywood is still stuck in the same hateful,one-sided,radical Leftist mindsets, in its movies and TV shows since then.
Excellent! Funniest post I’ve read in ages!
RIP Bert.
I think The Last Picture Show, Five Easy Pieces and Days of Heaven are 3 of the greatest films of the 1970s (which, in my book, means 3 of the greatest American films of all time). Producer as Artist.
His real legacy is the directors and producers who followed him. His films themselves are antiquated and don’t stand up except as time capsules.
RIP Bert. You will be missed.
Bert was the best guy I ever worked for or knew in Hollywood. I was one of the Monkees’ early publicists.