Those with long memories will recall that this was the name the network used for its morning show in 1987, when it featured Harry Smith, Kathleen Sullivan, and Mark McEwan. That moniker lasted until 1999. Interesting that there’s no mention of the name’s heritage in CBS’ announcement regarding the program that will replace The Early Show:

CBS News has named its new morning broadcast CBS THIS MORNING. The broadcast, hosted by Charlie Rose, Gayle King and Erica Hill, will premiere on Monday, Jan. 9 (7:00-9:00AM, ET/PT) on the CBS Television Network. Chris Licht, Vice President, Programming, CBS News, is the Executive Producer of CBS THIS MORNING.

John Miller will join the broadcast as Senior Correspondent; Rebecca Jarvis will serve as Business and Economics Correspondent; and Jeff Glor will serve as Special Correspondent

For all of Deadline's headlines, follow us @Deadline on Twitter.