Nellie Andreeva

EXCLUSIVE: NBC already has a series set behind the scenes of a sketch comedy show in Emmy-winning comedy 30 Rock. Now the network is looking to pull back the veil on the inner workings of reality series. NBC has bought American Dream, an hourlong spec written by Paul Kolsby and executive produced by Law & Order: SVU star Mariska Hargitay, feature producer Andrew Lazar and Steve Shainberg. Shainberg, director of the 2002 feature Secretary, is also attached to direct the potential pilot. American Dream is described as a bitingly funny, risque and sophisticated melodrama about the symbiotic relationship between network executives and the “talent” in a reality television series.

Kolsby, a playwright and screenwriter, had a lot of personal experience to draw on in writing the American Dream — he has worked as a producer on a number of reality series, including Jersey Shore and Bridezillas. Kolsby developed the project with Shainberg and Lazar. Original Artists, which reps Kolsby and Lazar then gave the script to Hargitay who loved it and came on board as an executive producer. Through her producing deal at NBC, she took the script to the network’s brass who picked it up. Hargitay is repped by CAA; Shainberg is managed by Industry Entertainment. Lazar is currently producing Akira for Warners with Jaume Collete-Serra directing and Gunslinger for New Regency with James Mangold directing.

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