Nellie Andreeva

NBC has bought a single-camera ensemble comedy from blogger/Twitter personality Kelly Oxford. The untitled project, which Oxford will write, centers on a divorcing couple and the wife’s overbearing sister — who try to raise their families together after the sale of their house falls through. Friends alum Ira Ungerleider is supervising the project with Universal TV-based producers Karey Burke and Todd Holland.

The project, produced by Universal TV, originated as an idea by Philadelphia Eagles co-owner Christina Weiss Lurie, producer of the 2010 feature documentary Inside Job, and her partners Alan Barnette and Richard Gelb. A search for a write was launched, resulting in the hire of Oxford, a Calgary blogger and stay-at-home mother of three whose snarky, straight-up observational tweets have garnered more than 266,000 followers, including Howard Stern, Jimmy Kimmel and Roger Ebert. Oxford has pilot experience — last season she had a family comedy in development at CBS based on the blog she launched in 1997 and its companion Twitter feed, with Jessica Alba attached to executive produce. With Oxford on board, the new project was sold to NBC. Free Agents showrunner/executive producer Ungerleider, who became available after the freshman NBC series was canceled, was brought in to supervise the script along with fellow Free Agents executive producers Burke and Holland. Burke and Holland will executive produce the Kelly Oxford comedy through their Dark Toy Entertainment, along with Underleider, Lurie, Barnette and Gelb. Ungerleider is repped by UTA, everyone else is with WME. Oxford’s book of comedic essays, Everything Is Perfect When You’re A Liar, is slated to be released by to HarperCollins next year. Here is a sample of some of her recent tweets:

“That’s you” is one of my favorite games to play with my husband when we see disgusting people.

Just told 3 yr old she looked pretty. She said, “No I don’t. I have vomit in my stomach.” Jesus, kid, take a compliment.

“No one listens to voicemail anymore.” – my outgoing voicemail message.

Having kids makes you look stable to the people who thought you were crazy, and crazy to the people who thought you were stable.

If you take the time to listen to people you’ll realize why most don’t.

TV Editor Nellie Andreeva - tip her here.

Get the latest Industry news sent straight to your Wall.