Last time we checked on Grimm the week before the Thanksgiving holiday, the rookie NBC drama seemed to be bottoming out, holding steady week-to-week to stop its post-premiere slide. But then the fairytale procedural was benched once for the holiday, which is understandable, and then again last night for original movie Game Of Your Life, which is not so much. Last night, the latest of the Procter & Gamble/Walmart-funded family movies that air on NBC as time buys drew a meager 0.5/2 in adults 18-49 from 8-10 PM and 2.2 million viewers. It is tied as the lowest-rated such movie to air on NBC on Friday or Saturday, in- or off-season. The first one, Secrets Of The Mountain, averaged a respectable 1.3/5 in 18-49 and 7.8 million viewers in April 2010. The Jensen Project posted a 0.9 and 3.9 million in summer 2010. Both aired on Friday. Field Of Vision (0.5/2, 2.7 million) and A Walk In My Shoes (1.3/4, 4.9 million) aired on Saturday this past summer. To keep airing those movies, NBC no doubt is making money on the time buys (and let’s face it, it’s not that NBC has cupboards stacked with originals after a brutal fall riddled with cancellations). But I’d question the scheduling choice for Game Of Your Life, which extends unnecessarily the hiatus of a freshman series so early into its run. With Dateline (1.0/3, 4 million) at 10 PM, NBC finished fourth for the night in 18-49.
CBS’ dramas posted wall-to-wall declines airing against Fox’s coverage of the Pac-12 Championship Game. A Gifted Man (1.2/4, 8 million) was down a tenth in 18-49, CSI: NY (1.4/4, 9.8 million) was down 18% to a series low, and Blue Bloods (1.6/5, 11 million) was down 20%. In the fast nationals, CBS (1.4/4, 9.6 million) is tied for No. 1 on the night in 18-49 with Fox and Univision, but Fox’s numbers are approximate because the ratings for the game are not time-adjusted. ABC aired Extreme Makeover: Home Edition at 8 PM (1.1/4, flat) and at 9 PM (1.3/4), down 13%, and 20/20 (1.3/4) at 10 PM. The CW’s Supernatural (0.7/2, 1.9 million) was steady, while Nikita (0.5/2, 1.7 million) was down a tenth in the demo.
TV Editor Nellie Andreeva - tip her here.