ABC’s Once Upon A Time is looking a little less magical these days. Airing in the 8 PM hour, which has been impacted by viewer erosion due to holiday shopping, the fairytale drama hit a series low for a third consecutive week with its fall finale last night. It posted a 2.9/7 in adults 18-49, down 9% from last week. Proving once again that movies — original or theatrical — don’t do well on broadcast TV, ABC’s rebroadcast of Charlie And The Chocolate Factory posted a soft 1.3/3 from 9-11 PM.
A big NFL overrun pushed the start of CBS’ primetime lineup to 7:41 PM, so accurate ratings for the network’s series will not be available until tomorrow. But one thing is certain: The season finale of The Amazing Race was down from last fall’s closer. From 8:30-9:30 PM, the conclusion of 60 Minutes and the bulk of the Amazing Race finale logged a 3.2/8 in 18-49, making it impossible for the reality series to close the gap with last fall’s finale (3.7/9). From 7:30 PM-8:30 PM, the conclusion of the NFL game and 60 Minutes averaged a 3.7/9, while the last 10 minutes of the Amazing Race finale and The Good Wife posed a 2.4/5 from 9:30 PM-10:30 PM.
NBC dominated the night with the Giants’ come-from-behind win over the Cowboys on Sunday Night Football, which logged a 16.1 overnight rating/25 share, the second-highest SNF overnight this season behind the Week 1 face-off between the Cowboys and the Jets. It was up a whopping 35% from last week and down 2% from last year’s then record-setting Week 14 game between the Eagles and Cowboys.
Fox’s week-to-week comparisons are skewed because the network’s lineup was boosted by an NFL overrun last Sunday. The Simpsons (3.0/7) was down 25% from last week but 15% from its most recent episode with no NFL lead-in two weeks ago. The Cleveland Show (2.3/5) at 8:30 PM was down 8% from last week when the comedy series aired at 9:30 PM but up 53% from the delivery of Allen Gregory in the time slot two weeks ago with no NFL overrun. Family Guy (3.1/7) was down 14% from last week but up 11% from two weeks ago. American Dad (2.5/6) was up 14% from its most recent airing two weeks ago.
TV Editor Nellie Andreeva - tip her here.