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ABC’s Once Upon A Time is looking a little less magical these days. Airing in the 8 PM hour, which has been impacted by viewer erosion due to holiday shopping, the fairytale drama hit a series low for a third consecutive week with its fall finale last night. It posted a 2.9/7 in adults 18-49, down 9% from last week. Proving once again that movies — original or theatrical — don’t do well on broadcast TV, ABC’s rebroadcast of Charlie And The Chocolate Factory posted a soft 1.3/3 from 9-11 PM.
A big NFL overrun pushed the start of CBS’ primetime lineup to 7:41 PM, so accurate ratings for the network’s series will not be available until tomorrow. But one thing is certain: The season finale of The Amazing Race was down from last fall’s closer. From 8:30-9:30 PM, the conclusion of 60 Minutes and the bulk of the Amazing Race finale logged a 3.2/8 in 18-49, making it impossible for the reality series to close the gap with last fall’s finale (3.7/9). From 7:30 PM-8:30 PM, the conclusion of the NFL game and 60 Minutes averaged a 3.7/9, while the last 10 minutes of the Amazing Race finale and The Good Wife posed a 2.4/5 from 9:30 PM-10:30 PM.
NBC dominated the night with the Giants’ come-from-behind win over the Cowboys on Sunday Night Football, which logged a 16.1 overnight rating/25 share, the second-highest SNF overnight this season behind the Week 1 face-off between the Cowboys and the Jets. It was up a whopping 35% from last week and down 2% from last year’s then record-setting Week 14 game between the Eagles and Cowboys.
Fox’s week-to-week comparisons are skewed because the network’s lineup was boosted by an NFL overrun last Sunday. The Simpsons (3.0/7) was down 25% from last week but 15% from its most recent episode with no NFL lead-in two weeks ago. The Cleveland Show (2.3/5) at 8:30 PM was down 8% from last week when the comedy series aired at 9:30 PM but up 53% from the delivery of Allen Gregory in the time slot two weeks ago with no NFL overrun. Family Guy (3.1/7) was down 14% from last week but up 11% from two weeks ago. American Dad (2.5/6) was up 14% from its most recent airing two weeks ago.
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Why is ABC running a family movie until 11 p.m.? And why run something that gets beat to death on ABC Family during daylight hours?
CBS can’t expect to have good ratings with such a long NFL overrun. People won’t hang around and will switch to something else and may not come back.
Why watch any movie on network tv which will break to commercial literally every five minutes when you can rent/own/download the movie and watch commercial-free?
I stumbled upon “It’s a Wonderful Life” on NBC last weekend and turned it off after twenty frustrating minutes – five minutes of the movie, five minutes of commercial, five minutes of movie, five minutes of commercials.
I’m surprised that the rating was as high as it is.
Actually, the holidays are the only time of year I don’t mind commercials, as they are spent running to the kitchen or the bathroom. My family was cooking and stringing popcorn during “It’s a Wonderful Life.”
Regarding the horrific, non-program load (about 19 mins.) per hour the creative community and guilds somehow and shamelessly let the networks get away with, viewers can figure that, on average, for every two minutes of programming they watch, they get stuck with one minute of clutter to suffer through. The older generation cherishes the viewing experience of the 1960s with its 52-minute hour. And 26-30 original episodes a year, hence fewer repeats. Long ago viewers indeed experienced a Wonderful (Viewing) Life. Glad I got that off my chest! Happy Holidays to all at Deadline, staff and readers alike!
Dear ABC and showrunners of ouap. Fire anyone who worked on a cw show and your ratings will improve.
Amazing Race is being screwed because of football. You never know what time its going to be on, and people I know that are fans have stopped watching it. Because the time is a free for all. last night it started are 8:47
CBS should have extended their NFL postgame show until 8 P.M. EST, pre-empted “CSI Miami”, and run “60 Minutes”, “Amazing Race”, and “Good Wife” from 8 to 11 EST, so late local newscasts in the Eastern and Central time zones would start on-time.
After the football season, Once Upon a Time will bounce back. Everything does. December is a bad month for new episodes esp. up against big football games.
I don’t think it will. Too many people are starting to get that it’s basically nothing more than an over the top, cliche ridden prime time soap that really should have been on the CW. The show’s people try to market it as a family show but I know quite a few people, myself included, who refuse to allow my kids to watch it because of the soap opera storylines that aren’t appropriate for kids.
The NFL overrun only hurts the 10 pm hour, it doubles 60 minutes gives TAR a lift and the 9pm hour is usually flat. So overall it’s a huge plus for CBS.
Other than football, is anybody actually watching TV these days?
How in the world can CBS judge The Anazing Race when they had a blowout of a football game on. In my area they had the Packers vs Raiders on it ran 47 minutes OVER!! How can CBS be mad or disappointed when they could have went away from the BLOWOUT at 7pm est to show 60 Minutes and Amazing Race ON TIME, Instead we had to sit and watch a BLOWOUT and wait for 60 minutes to get over to watch the Amazing Race. Hey CBS put the Race back on Tuesday nights with no delays…Thanks
OUAT’s Hunter episode was the weakest. Fans called the fairytale identity of the Sheriff weeks earlier and similarly guessed who would be the character to die. The character appeared to be rather silly and weird with all the crying rather than emotive or deep. He came off inserious, like Ashton Kutcher.
Besides this is the holiday season – people are busy and watching more tv than ever online and on DVR. Mine is a Nielsen household and we almost never watch tv in real time anymore. It’s 43 minutes of show to 17 minutes of the loudest, most obnoxious commercial in the history of television.
The reason that Amazing Race was down was because the last bearable team had been eliminated during the previous episode. The remaining three couples were so insufferable that no one really cared who won. Die hard Amazing Race fans don’t care about a football runover. Though I do have to say that any plan that preempts CSI:Miami would be welcomed in my house.
I watch Once Upon A Time with my 6 year old niece and we love it. The show is family friendly its based off of fairy tales so she is always asking when is everyone going to get there happily ever after. I honestly dont know what plot line you think is inappropriate or a plot line you cant explain
I love Once Upon a Time. If this show gets cancelled I will stop watching new shows on the networks. That is why cable was invented anyway, so we could be entertained. Although, all the reality TV crap kind of killed entertainment anyway. This is a great show and me and my daughter love to watch it with my granddaughter when we baby sit her for my other daughter.
So when is Once Upon A Time coming back On?
Thank You.
I personally love one upon a time tv show and hope it’s around for along time. I try and watch it live but that does not always work. I do however agree that they need a different time slot maybe be even a different day. I do realize though this is more for adults then kids but I don’t think abc ever intended this to be a kids
show.
Considering the show just got its rating adjusted up to a 4.1 with an additional 2.72 million watching via DVR in the 7 days following live broadcast, I would say that renders this article pretty redundant. Why don’t you wait for the month end official figures before fear mongering about rating slides. This show, just like Lost, has huge DVR numbers. It’s doing fantastic.
My household loves Once Upon A Time, and hopes that it stays around for some time. I feel most people watch shows online anymore, it just is easier to do so. I honestly don’t know of anyone that watches TV “the old way” when it’s scheduled to view. Most people enjoy watching tv when it fits their schedules,I hope they consider that when they’re looking at viewers and deciding on dropping shows.