Embargoes are dumbass, and even more so when they involve matters of no consequence like showbiz. And still more so when the movie review at issue was positive like David Denby’s critique of The Girl With The Dragon Tattoo in The New Yorker. In my opinion, no film reviewer should ever agree to embargoes because doing what the studios want is a slippery slope. It’s just a short hop to becoming part of Hollywood’s publicity machine. In this case, producer Scott Rudin is the biggest baby on the planet. (Remember how, when The Social Network began losing to The King’s Speech last awards season, he stopped attending every honoring ceremony including the Oscars? No class.) And Sony Pictures Entertainment’s Amy Pascal on the phone just now told me the studio has been “wrestling” with this since Friday night. Yet she couldn’t explain why these embargoes are even necessary or this villification of Denby, who happens to be my favorite film critic, is even warranted. I asked if the review is good. She answered that she’d heard it was. So what’s the problem? Heaven help us when the studios finally succeed in controlling all media… Here’s the letter which Sony sent out at 2 AM:
All who attended screenings of The Girl With The Dragon Tattoo agreed in writing to withhold reviews until closer to the date of the film’s worldwide release date. Regrettably, one of your colleagues, David Denby of The New Yorker, has decided to break his agreement and will run his review on Monday, December 5th. This embargo violation is completely unacceptable.
By allowing critics to see films early, at different times, embargo dates level the playing field and enable reviews to run within the films’ primary release window, when audiences are most interested. As a matter of principle, the New Yorker’s breach violates a trust and undermines a system designed to help journalists do their job and serve their readers. We have been speaking directly with The New Yorker about this matter and expect to take measures to ensure this kind of violation does not occur again.
In the meantime, we have every intention of maintaining the embargo in place and we want to remind you that reviews may not be published prior to December 13th.
We urge all who have been given the opportunity to see The Girl With The Dragon Tattoo to honor the commitments agreed to as a condition of having early access to the film.
Thank you in advance for your cooperation.
Andre Caraco, Executive Vice President, Motion Picture Publicity
Sony Pictures Entertainment
Editor-in-Chief Nikki Finke - tip her here.