That’s the most interesting part of Sony Pictures Home Entertainment’s announcement today about its video plans for the movie starring Brad Pitt as Oakland A’s General Manager Billy Beane. Yes, it’s noteworthy that people who buy a Blu-ray disc will also be able to access digital streams of Moneyball from the industry’s new UltraViolet initiative. Sony’s a vocal supporter of that, and already offers the same online streaming deal for people who buy Blu-ray discs of Smurfs and Friends With Benefits. But Sony’s stood alone so far in selling digital downloads of movies before they hit the stores. Digital sales of Moneyball begin on December 22 while the discs come out on January 10 (DVDs will go for suggested retail price of $30.99 and Blu-ray for $35.99). That’s a longer window than Sony gave to its first two films that provided early digital downloads: Bad Teacher was sold online about two weeks ahead of discs in October. The second film, 30 Minutes Or Less, had a similar window in November. The studio liked the results. Sony says total digital revenues were 24% higher than comparable films released the same day as discs — and it saw no signs of cannibalization from VOD.

For all of Deadline's headlines, follow us @Deadline on Twitter.