Nomura analyst Michael Nathanson doesn’t buy the spin from DEG: The Digital Entertainment Group this week that the clouds are beginning to part for the home video business. The industry group said that spending only fell 2.1% last year — the smallest decline since 2008 — due in part to a 20% increase in spending on Blu-ray discs. ”The industry’s performance clearly stabilized,” DEG said. But Nathanson says in a report this morning that the figures are misleading because they include subscription payments for digital streaming from companies such as Netflix and Hulu Plus. They “are not directly tied to the distinct purchase of one title,” Nathanson says. “Why didn’t prior DEG reports include HBO and Showtime revenues? Consumers are subscribing to these networks for similar content.” But when you take the subscription numbers out, ”the industry’s health looks a little more sickly at -6.6% vs the -2.1% reported,” Nathanson says. “Using this approach, we maintain a view that consumer demand for physical and digital home entertainment titles is still, unfortunately, in secular decline.” The bottom line? Nathanson predicts that U.S. consumers will spend $16.3B on home entertainment this year, -4%, and $15.5B in 2013, -5%.


smart dude
The video sections in stores has contracted over the last five years to the point where they are courtesy departments. KMart just shrunk it by half in the last six months. Walmart has been eliminating the aisle racks.
What’s destroying the retail is the fact that you can’t enter a Walmart without hitting three Redboxes. Sure they might not have the “new” title, but people will wait a few weeks to see it for $1 a night instead of paying $15 to buy it. There’s still a demand for cult items since those people know that things disappear from Netflix Watch Now.
For too many years the studios gouged consumers with the widely over- priced DVDs ($19.99)and made huge profits.
When people got sick of being taken and new technology made DVDs a thing of the past (sadly, because I like DVDs, especially the extras) the studios’ profits fell drastically and they cried that the sky was falling.
When you have a business model that is based on ripping off your customers (Really? It costs anywhere near $19.99 for you to produce a DVD?) then don’t be surprised when the public finally gets sick of paying through the nose for your wildly expensive product and you have to survive on what your movies take in at the box office.
The studios themselves killed the goose that laid the golden egg. They have no one to blame but themselves.
Unadulterated greed.
DVD’s (and extras) aren’t “a thing of the past”… Blu-ray is much higher quality and that market is expanding quickly.
Re $19.99 “gouging”… The DVD itself is cheap to manufacture but quality films are expensive to make.
Home entertainment revenues will pick back up as gains are made vs. piracy. Demand is high, very high. The problem is the “Everything should be free all the time” mentality that has crept into some consumers. 16% of broadband traffic is bit torrent which is theft of product, pure and simple (source is gigaom’s most recent data report).
Aand nobody will buy cars because they lack the majesty of the horse-drawn carriage.
Streaming is the future, not disks.
Ur right. Being selfish.
I remember paying $15 for a new DVD the day it came out, but then in 6 months I’d see it for $10, then after a year it would be $5 and in two years it would be $2 on Black Friday. It really made no sense for me to buy DVDs right away when they were discounted so frequently.
Plus my viewing habits have changed. I used to buy DVDs of movies I hadn’t seen but wanted to, just so that I would have a few options laying around on nights when I wanted to watch something. Yet now whenever the girlfriend and I want to watch a movie, we turn on Netflix instead of going through the DVD collection.
Even so, it doesn’t help that the releases from the past few years have been abysmal. When there’s so little new, quality titles being released on DVD, it makes sense that sales are dropping.
The industry is in trouble because they continue to refuse to change. To recover they need to start making major changes. Move more towards DVD On Demand, eliminate regions so that consumers can buy DVDs from all over the world, and make a faster transition to Blu-ray.
There is no real excuse for studios continuing to release DVDs when people have Blu-ray players. And those that don’t will go out and buy one if they can only get their favorite movies & TV on Blu-ray.
As for eliminating the region codes, it will significantly expand the market for DVDs all over the world. A person in the US could buy a TV show from the UK without any need to be worried about regions. And the cost of making the DVDs will decrease because only complete package is being created instead of one for each region.
There’s a lack of logic here.
Region coding isn’t some bizarre experiment in self-denial, with the studios purposely making their customers unable to give them money. That’s absurd.
It’s due to the fact that most companies only license a movie for a certain territory. If a certain movie sold by Fox in the UK is locked, it’s most likely because it’s sold by Warners in the US and Sony in Japan, etc. Criterion discs are locked because they only get the rights to the US. And so on and so forth…
In truth, many (the vast majority, I’d say) Blu-Rays are NOT region-coded anymore. That said, the market for people buying imported Blu-Rays is absolutely miniscule, and doing away with region codes entirely, which is impossible, would also have an immeasurably small effect on the bottom line.
The film industry is not going to be saved because an American can suddenly buy and import a previously region coded Blu-Ray of some French film that is unavailable in the US PRECISELY because the demand for it is so tiny.
Retail sales were down in ’11 for the same reason BO sales were down: movies in the last year were complete garbage. Why would you want to pay for the DVD of a film that you didn’t want to see in the theaters? Better to Netflix or Redbox it first. Well, better for the consumer, not the studios.
Total household spend on telecom, entertainment, and consumer electronics continues to rise, but with wages flat and unemployment high something has to give, and the logical place for consumers to cut is ownership of crap movies nobody wants to watch more than once.
Look at your total spend for smartphones, data plans, apps, computers, Internet access, TVs and TV access, premium channel access, streaming service subscriptions, etc., etc., compared to 25 years ago. For a lot of people today it adds up to more than a fat car payment. The component representing poorest value is DVD purchases. Don’t most of us have a shelfful of disks we haven’t watched in ten years?
Mr. Nathanson was somewhat lax when he examined the sales statistics for 2011. According to IHS Screen Digest, Blu-ray Disc is now in 36 million homes in the U.S., which represents about 48% of all U.S. HDTV households. That’s a 40% increase in 2011 over 2010. The Digest also reports that Blu-ray software sales increased 33% in 2011 compared to 2010. The DEG stated that U.S. consumer spending on Blu-ray software topped $2 billion for the first time. And all that growth was in a depressed economy. The drop in physical media sales is due to DVD. Those sales are dropping for two dominant reasons. Blu-ray is cannibalizing DVD sales; according to Futuresource, about 75 million U.S. homes now have HDTVs, which represents about 65% of TV households. Such owners are rapidly developing an appreciation and desire for best quality high definition, which only Blu-ray can deliver. Just as significant, back-catalog titles on DVD are virtually exhausted. The number of new releases on DVD is shrinking rapidly, while the number of releases on Blu-ray Disc is growing. An impediment to rapid release of back-catalog titles on Blu-ray is the need to restore the film, whether a minor effort or a major one; flaws that went unnoticed on DVD are very visible in Blu-ray due to its six times greater spatial resolution and higher color accuracy. Physical media is doing just fine, Mr. Nathanson; Blu-ray Disc will be with us for many years to come. There will always be people who prefer electronic delivery convenience over physical media quality, but please don’t let that group influence your analysis or conclusions.
Good analysis. The sky is not falling!!