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Jan. 6-8 Weekend Actuals
1. The Devil Inside (Paramount) NEW [2,285 Theaters] R
Friday $16.8M, Saturday $11.8M, Sunday $5.2M, Weekend $33.7M2. Mission: Impossible 4 (Paramount) Week 4 [3,555 Theaters] PG13
Friday $6.1M, Saturday $9.0M, Sunday $4.7M, Weekend $19.9M (-33%), Cume $169.6M3. Sherlock: Game Of Shadows (Warner Bros) Week 4 [3,603 Theaters] PG13
Friday $4.2M, Saturday $6M, Sunday $3.4M, Weekend $13.7M (-34%), Cume $157.0M4. The Girl With The Dragon Tattoo (Sony) Week 3 [2,950 Theaters] R
Friday $3.5M, Saturday $4.9M, Sunday $2.9M, Weekend $11.4M (-23%), Cume $76.9M5. Alvin & The Chipmunks: Chipwrecked (Fox) Week 4 [3,425 Theaters] G
Friday $2.3M, Saturday $4.5M Sunday $2.7M, Weekend $9.5M (-42%), Cume $111.6M6. War Horse (DreamWorks/Disney) Week 3 [2,783 Theaters] PG13
Friday $2.6M, Saturday $3.8M, Sunday $2.2M, Weekend $8.7M (-40%), Cume $56.9M7. We Bought A Zoo (Fox) Week 3 [3,170 Theaters] PG
Friday $2.4M, Saturday $3.8M, Sunday $2.1 M, Weekend $8.3M (-37%), Cume $56.4M8. The Adventures Of Tintin (Paramount) Week 3 [3,006 Theaters] PG
Friday $1.8M, Saturday $3M, Sunday $2.0M Weekend $6.7M (-41%), Cume $62M9. Tinker Tailor Soldier Spy (Focus Features) Week 5 [809 Theaters] R
Friday $1.7M, Saturday $2.4M, Sunday $1.3M, Weekend $5.5M (+405%), Cume $10.1M10. The Darkest Hour (Summit) Week 3 [2,163 Theaters] PG13
Friday $1.1M, Saturday $1.4M, $660K, Weekend $3.1M (-25%), Cume $18.7M
What It Means To Get An ‘F’ CinemaScore…
SUNDAY AM, 5TH UPDATE: This ‘found-footage’ exorcism film surged for the normally slow post-holiday weekend and pushed 2012′s first official moviegoing weekend to gross $144M overall, +28% from last year. Paramount’s fledgling Insurge label’s The Devil Inside scored the biggest opening for the first weekend of a new year and the 3rd biggest January opening (behind Cloverfield and the Star Wars reissue). Even rival studios were saying hooray for the genre winner. But not without snark. “The industry starts out the year with a big number — and a people pleasing ‘F’ CinemaScore,” one rival studio exec snorted. But there’s no arguing that Paramount may have another Paranormal Activity mega-profit project in theaters this weekend. (FYI, Steven Schneider from the Paranormal Activity team is exec producer on this pic as well.) Insurge made a $1M acquisition of The Devil Inside and scored a big $34.5M opening weekend, including larger-than-average $2M midnights from 1,400 theaters. There fears that ‘F’ word-of-mouth for this genre film playing very young and very ethnic would be frontloaded. But it’s rare for a studio to recoup its cost from just the midnight shows.
The win pushed down into 2nd place Paramount’s Christmas and New Year’s topper M:I4 co-funded by David Ellison’s Skydance Prods. Meanwhile Sony Pictures’ The Girl With The Dragon Tattoo had the smallest drop of top pictures all week, demonstrating its adult audience is still out there after a slow start. Among Oscar-buzzed films, DreamWorks/Disney’s War Horse holds for the Top 5 while Focus Features’ Tinker Tailor Soldier Spy expanded into 809 locations and snuck into the Top 10 for the first time since its limited release five weeks ago:
1. The Devil Inside (Paramount) NEW [2,285 Theaters]
Friday $16.8M, Saturday $11.7M, Estimated Weekend $34.5M
It’s the second film for Paramount’s low-budget Insurge label. And much like the studio’s Paranormal Activity franchise, the studio focused on marketing designed to trick audiences into believing this nonsense. So the campaign made the low production values The Devil Inside into the film that “The Vatican Doesn’t Want You To See”. (At what point do naifs wise up? Maybe now because audiences gave this crapfest an ‘F’ CinemaScore and single digit Rotten Tomatoes kudo.) It was a no-brainer for the studio to debut the trailer on October 21st with Paranorm
al Activity. The Halloween time period also proved key online, with viral scare videos and 911 calls pushed to fans. Since the film was acquired for just $1m, Paramount also kept the marketing cheap, cheap, cheap. The TV ads kicked off during AMC’s The Walking Dead finale November 27th. There was a big ethnic push. The Hispanic campaign included English and Spanish language nets, wild posting, digital boards, and radio in the top 12 Hispanic markets. Branded horror programming roadblocks were placed on Sify, Chiller, AMC’s Fear Friday, and IFC Fright Night. Select targets for high-profile finales included Terra Nova and American Horror Story. And getting into the holiday spirit, the studio made a red band trailer as well as 10-sec scary radio spots to counter-program Christmas and New Year’s Eve across all 6 live network and cable late night shows covering festivities. (No wonder the heartland hates Hollywood…) There was Viacom’s usual MTV synergy, this time featuring reactions to the film from Jersey Shore numbskulls Deena and Vinny. The spot also aired on the show’s premiere the day before the film’s opening. ”The Devil Inside iPad and iPhone application served as another opportunity to scare unsuspecting fans,” an exec tells me. “The application is presented as a test to find out how possessed you are, that in turn surprises fans with a scare from the film. Since its launch in late December, the app continues to see 4-star rating on iTunes from a global user base.” As for the midnight shows, Paramount organized radio DJs, food trucks, and prize giveaways to make each screening seem special. Using Twitter as a tool, the studio on Friday morning sent out tweets about “an unexpected theater possession” where the film broke down and a contortionist from the film scared a packed theater of fans. The lengths to which Hollywood has to go to market horror these days. Ugh.
2. Mission: Impossible – Ghost Protocol (Paramount) Week 4 [3,555 Theaters]
Friday $6.2M, Saturday $9.1M, Weekend $20.5M, Cume $170.2M
3. Sherlock: Game Of Shadows (Warner Bros) Week 4 [3,603 Theaters]
Friday $4.3M, Saturday $6M, Weekend $14M, Cume $157.4M
4. The Girl With The Dragon Tattoo (Sony) Week 3 [2,950 Theaters]
Friday $3.5M, Saturday $4.9M, Weekend $11.3M (-24%), Cume $76.8M
5. Alvin & The Chipmunks (Fox) Week 4 [3,425 Theaters]
Friday $2.3M, Saturday $4.5M, Weekend $9.5M, Cume $111.5M
6. War Horse (DreamWorks/Disney) Week 3 [2,783 Theaters]
Friday $2.7M, Saturday $3.6M, Weekend $8.6M (-40%), Cume $56.8M
7. We Bought A Zoo (Fox) Week 3 [3,170 Theaters]
Friday $2.3M, Saturday $3.8M, Weekend $8.4M (-36%), Cume $56.5M
8. The Adventures Of Tintin (Paramount) Week 3 [3,006 Theaters]
Friday $1.7M, Saturday $2.9M, Weekend $6.6M (-42%), Cume $61.8M
9. Tinker Tailor Soldier Spy (Focus Features) Week 5 [809 Theaters]
Friday $1.6M, Saturday $2.3M, Weekend $5.7M, Cume $10.4M
10. New Year’s Eve (Warner Bros) Week 5 [1,864 Theaters]
Friday $1.1M, Saturday $1.4M, Weekend $3.2M, Cume $52M
Editor-in-Chief Nikki Finke - tip her here.
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Either way, this P.O.S. movie will not be profitable on the studio’s books. That’s all you need to know about film finance.
That’s why we need to get rid of the antiquated studio system and just have everyone making P.O.S. little movies and then they can all keep their money instead of handing it over to the douche bags at these criminal corporate shams.
So will this be a Skyline where WOM deep sixes almost immediately?
My family owns Amc theater once you ask for your money back you won’t get it but you will get a pass.. Also peopple are dumb if you know the movie suck then don’t pay to see it.. While everyone is complaining about the film the company and theaters and the directors are ave fun with your money. I live in NYC this movie is doing very very very well it drop mission impossible 4 to the number three spot which is crazy coming from a movie that took almost two weeks to become number one while the devil inside took only one day too see it.. Bravo its about time for a film like this to be number one.. I’m sorry there are ten times worst films then the devil inside. I rather seat and see the devil inside then a freaking remake of any time of film or over a film that is base on a novel or a comic book or a video games films like theses never do well but small films like the devil inside always do well. And sorry but word of mouth is bad why cause once you tell someone they well follow it just shows how stupid how other people follow other people.
You are simply not allowed to call people “dumb” when you write something so incoherent and semi-literate.
congratulations to amy powell and the entire interactive team (paramount’s secret weapon) for creating another hit! can’t wait to see what they come up with for the next paranormal activity release. and let’s not forget this is an insurge release which means that amy’s new division is now two for two: justin bieber, devil inside…
“Fangirl” who loved it is a plant. The person suggesting the booing is made up by ruval studios is a tool AND a plant.
The AMC Burbank Midnight screening ended in a loud theaterwide chorus of Booing, “sucked”, “Not scary” and “rip-off!” Agreed with that hate totally. Its a terrible unscary film and if it was really made by the producer of INSIDIOUS and PARANORMAL ACTIVITY, then he learned nothing from the filmmakers he paid. This sucked, just like THE RITE. It cou;dn’t have been worse if Shamalan directed it.
8% at Rotten Tomatoes for this masterpiece..
Bill: this money back procedure you claim seems to be unique to US. Nowhere else in the world the customer is able to punish the theater owner for distributors bad movie. Your arrogance is also unique at Deadline’s comments.
Why is everyone tearing themsellves apart over a little horrormovie which will be forgotten in about three weeks. Surely the real story this week is how well Sherlock: A Game of Shadows and The Girl with the Dragon Tattoo are holding up. Overseas they haven’t had the saturation release that MI:4 has had, so there is still a a huge amount of potential earnings ahead. When MI:4 opened in the UK (at No. 1) it earned little more than Sherlock did in its third week. When I saw Sherlock (full house, mid-afternoon) the audience loved it. I don’t think Robert Downey Jnr., Jude Law and Guy Ritchie have been given credit for what they’ve achieved.
No Sherlock 2 is just not very good. For all the money that put into the movie THAT was the best they could come up with? They are getting the credit they deserve — minimal.
When a sequel does not perform as well as its predecessor, it is always disappointing regardless of the film being a financial success. Iron man 2 = disappointing, Sex & The City 2 = disappointing, Kung Fu Panda 2 = disappointing. I could go on but all of these films achieved significant financial successes.
Another really stupid uninformed comment. How is it disappointing if a film achieves financial success? In this day and age, any release that is profitable is good for the industry. You really are an idiot.
To all the critics, no one set out to make Schindler’s List here. Also, take into account, we’re all in a business here, and the numbers don’t lie So, lotsa love for a great studio, and a small, but remarkable group of filmmakers and actors that made it to the big screen and topped the weekend BO.
Come on, that’s such an old excuse.
ANY film production should at least try to make something creative, possibly artful. You can deliver big juicy audience thrills and chills and still remain intelligent.
It requires EFFORT, and that’s not a Hollywood trait.
All those long hours and budgetary nightsweats, and DEVIL INSIDE still doesn’t have an ending or any decent performances. Plot holes as big as a stargate. What a joke.
Just because they made a film doesn’t mean they made a good one.
TTSS finally in wide release in US. Yeh! I saw it yesterday. What an excellent film.
However with Amazon-type technology, you’d think they’d have a better choice of previews for the audience goers most likely to attend a movie like TTSS.
So, will “Tintin” have made enough worldwide to justify the promised sequel?
And will the enthusiasm be there?
Looks like GWTDT should make it over $100 million after all and Mission still could top $200 million in the US if those inital estmates hold and they continue to play over the next few weeks.
I agree. I see Mission toping out btw $205-210 million and GWTDT will get just over $100m.
I wouldn’t be surprised if “Devil Insde” makes it past $40M domestic, let alone $50M. Truly an awful film.
I mean, look at how fast “Grudge 2″ left theaters after a decent first weekend. WOM killed any life left in it.
7 % now at RT…
“Since its launch in late December, the app continues to see 4-star rating on iTunes from a global user base.”
Just to follow up: The app has 21 votes on iTunes! 21! Studios: dump your viral marketing money elsewhere.
A great marketing campaign can always open a bad movie. This film’s opening is proof of that. Now, if the studios could just learn to do it for their better films.
Genre horror movie…done for dirt cheap…market the hell out of it. What more do you want? It’s making money…which is what Hollywood has been about from day one. Because the story’s lousy, although it had the potential to be cool; and a pretty worthless cast of wannabe actors as well as a director who doesn’t know WHERE to put the camera…this becomes about pushing buttons and fast edits. Once you pay for your ticket…what’re the odds you’re going to demand your money back? Real great horror movies aren’t being made these days ( and no, it’s not about a big budget or celeb stars)…because the non creative powers involved in the process have no idea on how to scare the hell outa people. But, they have the power to say no. And they do. because their egos are on the line. Horror is never about what you show…it’s about what’s in the darkness…just around the corner.
Lakeshore is making Vatican Tapes. If that movie is as good as the script, it will double anything D.I. ultimately makes.
I don’t get this DRECK. I hope it doesn’t win the weekend. They should have a leper colony for people that consider this entertainment. Blah!!!!
Chris Morgan has an exorcism franchise in production. If its half as good as the FAST franchise, watch out!
It’s called “Vatican Tapes”, and yes, it’s pretty darn good. A Black List script.
Sounds like Paramount took a page or three out of William Castle’s exploitation manual. The odd thing is, they are brilliant at selling shit, it’s the A pictures that get away from them.
When are people going to realize that Cinemascore is utterly irrelevant? It is no prognosticator of box-office or commercial success.
Is anybody talking about what a bomb War Horse is?
If it does $30 million this weekend to mostly ethnic audiences imagine if it had the words “Tyler Perry Presents” on the poster. Ugh. Just because a studio’s marketing seems targeted at your peeps doesn’t mean you have to actually go. America, you are killin me right now smalls.
I can vouch for the booing part. Played to a packed house last night, and EVERYONE booed the godawful ending. The movie wasn’t without its problems (detailed in the article here) but, as it was just gearing toward what could have intriguingly been a solid ending, the film just ENDED. STOPPED. All 150+ people leaving our theater were very vocal about what a copout, frustrating, loser ending it was. I’ve seen my share of garbage films, and I’ve never asked for my money back, but in this instance I was very tempted to–because it honestly FELT like we were just subjected to an unfinished film.