EXCLUSIVE: This was the coveted Head Of Worldwide Marketing job for Walt Disney Studios which MT Carney just exited and all of Hollywood was speculating on her replacement. I’ve learned the outside-the-box winner is Ricky Strauss, the 16-year Sony Pictures veteran and most recently Participant Media’s man behind The Help for DreamWorks and Disney. I expect an announcement to be made later today. The long-time motion picture production and marketing exec joined Participant Media in March 2005 as President. In his post, he presides over all of Participant’s feature film production, acquisition and marketing efforts, as well as its television and publishing activities. In 2011 besides The Help, Participant had Steven Soderbergh’s box office hit Contagion for Warner Bros. Prior to joining Participant, Ricky ran his own film and television production company, Ricochet Entertainment, where he executive produced The Sweetest Thing, starring Cameron Diaz, among other projects. Before Ricochet, Ricky served as SVP of Production at Sony, where he developed and supervised film projects for the studio. From 1988 to 1997, he served as an advertising executive at Columbia Pictures, creating award winning ad campaigns for many feature films. Meanwhile, the LA Times engaged in a ridiculous speculation game and failed to include Strauss on a usual suspects list.
UPDATE: Here’s the official Disney announcement:
BURBANK, Calif. – January 13, 2012 – Rich Ross, Chairman of The Walt Disney Studios, announced today that Ricky Strauss has been named President of Marketing for The Walt Disney Studios. Strauss will oversee the Studios’ global marketing strategy encompassing creative, media, digital, promotions, publicity, research and synergy across all distribution channels for motion pictures released under the Walt Disney Pictures (including Walt Disney Animation and Pixar Animation), Marvel Studios, and Touchstone Pictures banners, which includes DreamWorks Studios films released via Touchstone.
“I am happy to welcome Ricky Strauss to The Walt Disney Studios family. With 25 years of industry experience, he brings a deep understanding of all aspects of the film business as well as incredible skill in branding and cutting-edge marketing,” said Ross. “He will undoubtedly raise the Studios’ creative bar as we enter 2012 and look ahead at showcasing a spectacular slate of films to audiences around the world.”
“The future of Disney movies is as exciting as the legacy, and I’m honored to have the opportunity to be a part of that. Disney, Pixar, Marvel, and DreamWorks Studios are among the world’s best and brightest brands,” said Strauss. “My experience at Participant has been incredible and I’m so proud of my colleagues and everything we accomplished. I look forward now to getting to work with the exceptional team at Disney, doing some of the most innovative marketing in the industry.”
A 25-year movie veteran, Strauss has created award-winning marketing campaigns for numerous feature films and has overseen all aspects of film production. He most recently served as President of Participant Media, where he oversaw the company’s marketing, production, and acquisition for a broad range of socially relevant and commercially viable films including this summer’s blockbuster The Help, acclaimed features The Kite Runner, The Visitor, and Steven Soderbergh’s Contagion, as well as documentaries such as Food, Inc. and the Academy Award®-winning An Inconvenient Truth and The Cove. Prior to joining Participant in 2005, Strauss founded Sony-based Ricochet Entertainment, where he executive-produced the Cameron Diaz film The Sweetest Thing. He also spent 16 years at Sony, where he served as a senior marketing executive (Columbia/TriStar Pictures) and later as Senior Vice President of Production.
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Holy crazy. MT Carney had more studio experience.
You don’t know what you’re talking about. He was at Sony for over 15 years and knows every facet of the studio business, and now the international and indie side. He’s a great executive. It’s an inspired and unexpected choice for Disney. Good for them.
Was he hired to cut back for cheaper crap day and night?Anything abc/Disney makes me want to throw up.They are scewing over viewers day and night.Done with anything to do with Disney
FANTASTIC NEWS. HE HAS WORKED LONG AND HARD AND DESERVES THIS REWARD.
If you can call working at Disney a reward then yeah I guess so.
Interesting choice…can definitely see positive contributions from Ricky.
Very solid choice. Ricky’s smart, knows the game, won’t ruffle filmmakers. Excellent call after the MT Carn-i-val.
Yay Ricky!!!…. great choice, was one of my first clients back in the day. always very smart/very strategic…
congrats. congrats….
Disney is lucky to get such a star!!
Ricky should stop writing about himself up here. The guy has little or no social conscience. He was hilarious working at Participant. Their motto should be “We give money when the hard part is done.”
This is an inspired choice. Ricky is fantastic – passionate about movies and immensely talented. I have known and worked with him for over 20 years. Disney is lucky to have him.
Although rare…kudos to Rich Ross for getting something right.
Have fun, Ricky!
He’s a joy to work for and a creative genius. That is one lucky mouse.
Everyone relax. The executive producer of The Sweetest Thing is at the helm now at Disney Marketing.
Everything is under control.
oh and like that’s the only thing he’s done? Ricky is smart, talented and passionate. Disney is lucky to get him.
Smart,passionate and a really nice guy. It’s nice to see good things happen to good people. Congrats.
Go Ricky, go!!! Great news for Disney!
As an executive with production experience and marketing/advertising experience, as well as fantastic relationships with talent, I can’t imagine a better, more inspired choice for this position. They were smart to chose him and lucky to have gotten him.
Congrats to Disney! Couldn’t find a smarter or more decent executive!
It wasn’t a “…ridiculous speculation game [that] failed to include Strauss on a usual suspects list” when you posted it earlier as a legitimate photo just as the Times did.
People do in fact notice when posts mysteriously disappear.
Isn’t this the same guy that Tom Cruise fired off the Jerry Maguire campaign. That’s rhetorical.
He still calls himself Ricky?
Not Richard or Rick?
Interesting.
funny how this name wasn’t even on that “top secret” white board that this site published earlier today…
Ricky is such a great guy! Disney made an awesome choice. Congrats!!
Congratulations, Ricky!
Ricky Strauss has smarts, passion, great taste, class and solid relationships in the movie business. The higher the bar, the better Ricky gets at what he does. I congratulate Ricky on his new position and wish him the utmost success. Everyone in the film business should wish Ricky success because this industry needs movies to work!
First Sean Bailey and now Ricky Strauss. Guess Disney doesn’t give a shit anymore.
Aaaah, private Lashout (or did you promote yourself). Must assume you are an expert in all phases of marketing and production, and therefore appreciate your insightful and intelligent response.
@captain lashout: hey, bitter bitter, swing!
While this is certainly a better pick than MT Karney, and Ricky is a really great guy, I wonder whether Rich Ross is so concerned with picking “outside the box” that he doesn’t pick the best choice. Blair Rich or Mike Vollman would have been much smarter. I certainly hope this works out for Ricky who deserves success, but more importantly, I hope this works out for Rich because his decisions thus far have been terrible and there have been rumblings he is on the chopping block next….
Ricky, proud of you, man. Time to shake it up.