Fox Moves ‘This Means War’ To February 14

COMMENTS (9)

• the best strategy would be to simply not release this movie at all. not sure what customers they expect to dupe.

  Comment by who cares? — Wednesday January 18, 2012 @ 5:16pm PST  Reply to this post

• Screw that, stay home and watch Cougar Town instead. 8:30 ABC.

  Comment by Kevin Biegel — Wednesday January 18, 2012 @ 5:17pm PST  Reply to this post

• I heard the movie is great and testing was really high and they are screening the hell out of it in advanced screenings.

  Comment by Tom G — Wednesday January 18, 2012 @ 5:33pm PST  Reply to this post

• Not a bad move. Quality notwithstanding, any couples who happen to decide to watch a movie that night as a date will probably choose this.

  Comment by Matt — Wednesday January 18, 2012 @ 5:35pm PST  Reply to this post

  • Like Jake mentioned below, the date movie for Valentine’s Day is “The Vow”, not the violent-sounding title, “This Means War”.

    Comment by Keke — Monday January 30, 2012 @ 4:27pm PST  Reply to this post

• Straight to Blue-Ray

  Comment by captain Lashout — Wednesday January 18, 2012 @ 5:40pm PST  Reply to this post

• Let me get this straight. They think this film is going to play better on Valentine’s Day, than the weekend after the fake romantic holiday? What sort of bizarre strategy is Fox going after? From the trailers alone you can tell their empathizing the action pieces over what appears to a lazy premise. At it’s best, this belongs on Lifetime with its silly idea, if not a direct-to-DVD.

  Then again, if 20th Century Fox had any confidence in the film in the first place, would they have not opened it up the weekend before Valentine’s Day, when couples will be out that weekend to celebrate Valentine’s Day?

  Comment by David — Wednesday January 18, 2012 @ 7:20pm PST  Reply to this post

  • The problem is the vow with Channing tatum sndvrachel mcadms opens on feb 10 and that would seem like the valentines date movie

    Comment by Jake — Thursday January 19, 2012 @ 5:25am PST  Reply to this post

• Who will want to watch that flaming turd know as “Phantom Menace” in 3D? In 2D it’s enough to make you rip out your eyes.

  Comment by j — Thursday January 19, 2012 @ 12:58pm PST  Reply to this post