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Fox News Channel dominated the cable news network coverage of the Iowa Caucuses last night. FNC averaged 2.6 million viewers in primetime, 683,988 in the 25-54 demographic. CNN was second with half the FNC audience, 1.3 million viewers (486,184 in 25-54), followed by MSNBC (1.2 million; 302,631 in 25-54). FNC was up from the coverage of the 2008 Iowa Caucuses. From 7 PM-3 AM, it posted 2.1 million total viewers, up 30% from 2008, and 636,868 adults 25-54, up 7%. For comparison, CNN, which had difficulties with new technical gadgets introduced last night, was down 36% in total viewers (999,518) and 38% in 25-54 (390,118), while MSNBC was up 1% in total viewers (932,412) and down 36% in 25-54 (258,602).
TV Editor Nellie Andreeva - tip her here.
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I just don’t get how these numbers are valid. Everyone I was talking with was watching CNN and none of the homes are Nielsen homes.
Yes, I understand that the 4 or 5 friends I were speaking with matter much, but I’ll never understand how such a small sampling (from Nielsen) can mean anything nowadays.
I live on the left, as the conservatives call it, coast. A lot of people I know what MSNBC or CNN or the local news. The only ones who watch Fox are people who dislike the president. With that said, a lot of people think Fox is full of it.
“I just don’t get how these numbers are valid. Everyone I was talking with was watching CNN and none of the homes are Nielsen homes.”
After Reagan won 49 states, liberals walked around saying, “I can’t believe he won….nobody I know voted for him”.
Typical, eddie willers, you took what you wanted to take from the comment and completely disregarded the whole comment in order to fit it into your political perspective.
The question being asked (while FULLY acknowledging the silliness of the example being used), was asking how the Neilsen numbers mean anything nowadays.
If you know anything about the Nielsens, you know that their sample base is incredibly low.
“If you know anything about the Nielsens, you know that their sample base is incredibly low.’
So low (0.02 of possible households) that if anyone you knew had a meter it would be astonishing. Yet you gave it meaning.
As to your disbelief as to Fox’s numbers, if you worked in Home Theater here in the suburbs of Atlanta (as I do) you would assume that fully 90% of all TV are glued to Fox News.
After I finished my work, if I tuned into CNN for my customers, they would look at me funny.
If I set it to MSNBC, I would be thrown out of their house.
You may not like the numbers, but my anecdotal evidence makes a wash of your anecdotal evidence.
My bet is Neilsen is right.
Great example of the kind of bubble in which people live.
“Pauline Kael famously commented, after the 1972 Presidential election, ‘I live in a rather special world. I only know one person who voted for Nixon. Where they are I don’t know. They’re outside my ken. But sometimes when I’m in a theater I can feel them.’”
Apologies: “was speaking with.”
Iowa caucuses? I thought it was Cartoon Network’s Looney Tunes marathon.
Coals/Newcastle.
The niche was there. Someone was smart enough to fill it. Go and do better.
Throwing ratings out the window, I wanted to watch Keith’s coverage of Iowa. But since Keith is in a kerfuffle with the new guy, he wasn’t on.I like Cenk, Granholm and Gore, but they are not exactly a cohesive team. Makes sense since they all just got introduced to each other. Hopefully Current get this worked out before NH. I don’t understand why there should have been a problem anyway, since Keith was given control of all News content when he signed on, so I’m guessing that “the new guy” has been ignorant enough to challenge Keith’s authority. He must be the only guy on Earth who doesn’t know what a bad idea that is.Get a grip, Current execs, and fold NH coverage into Countdown. What’s the BFD anyway?