
CULVER CITY, Calif., January 31, 2012 – Columbia Pictures, Happy Madison and Hasbro, Inc. are in final talks to develop Candy Land, a live action movie based on the bestselling Hasbro board game with Adam Sandler attached to star, it was jointly announced today by Doug Belgrad, President of Columbia Pictures, Hannah Minghella, President of Production for Columbia Pictures, and Brian Goldner, Hasbro President and CEO. Kevin Lima (Enchanted) is attached to direct the project for the studio with Sandler and Robert Smigel are in talks to write the screenplay.
Commenting on the announcement, Belgrad said, “Candy Land is more than just a game. It is a brand that children, parents and grandparents know and love. The world of Candy Land offers an extraordinary canvas upon which to create a fantastical, live-action family adventure film with a larger than life part for Adam. We are thrilled to partner with Hasbro and Happy Madison on this project.”
“The creative talent on board for this movie is amazing and we are excited to bring alive the world of Candy Land for kids and families everywhere,” Goldner added. “Sony/Columbia has been a wonderful creative partner as we develop another of our games, Risk, for the big screen. We are looking forward to working with Sony/Columbia and Adam Sandler and his team at Happy Madison Productions on this film.”
Candy Land is one of the most beloved and best known games of all time. Created in 1949, it has been played by generations of families. In the game, players go on a magical journey through fantastical lands made of candy, sweets, and ice cream: the Peppermint Forest, the Gum Drop Mountains, and the Lollypop Woods. Along the way, players encounter such iconic characters as Princess Frostine, Lord Licorice, Mr. Mint, and King Candy.
The project will be produced by Goldner (Transformers) and Hasbro’s Senior Vice President and Managing Director of Motion Pictures, Bennett Schneir (Battleship) along with Happy Madison Productions. At Columbia, development of Candy Land will be overseen by Sam Dickerman.



Apparently this is about people getting trapped in a magical world made of candy, and their battle to get back home = lots of expensive CGI with a pricey star. Sandler is probably a safe bet, but I’ve long wondered just how much money his movies actually make. They often have surprisingly high budgets (mangy-looking comedies that cost $80M before P&A? Huh?), lots of well-known supporting actors (more money), and they usually don’t do much internationally. I like some of his stuff, not a hater (haven’t seen his last three), but I don’t think this is a guaranteed slam-dunk.
Sandler must be getting his paycheck up front on this one. Does he seriously believe this could make any money? Even with the under-10 crowd?
Adam Sandler? Guess that means something like this will happen:
1) Adam will try to eat everyone’s candy
2) Adam will find some woman and try to get in her pants
3) Adam will realize that pants and candy don’t mean everything
4) Adam and woman will live happily ever after
[Insert over-used drama in between each step, along with lame attempts at humor]
Has George C. Scott been asked to comment on this yet?