Incognito Pictures, led by former PayPal executive Jack Selby, has launched with $50 million in financing and a long-term distribution deal with the Weinstein Co. The plan is for a slate of five to six films a year budgeted at $10 million or less, with the focus on “creating intelligent, genre-agnostic films with worldwide appeal,” the companies said in making the announcement today. Selby will be chairman and veteran producer Scott Stone will be CEO. “What makes Incognito unique is that we have secured significant permanent capital which historically has been applied to films at higher price points,” Selby and Stone said. “Instead, we have a unique opportunity to fill an underserved market of more modestly budgeted films with specialized content that appeals to audiences, both domestically and abroad.” The Weinstein deal includes foreign sales and domestic theatrical releases. An announcement about the initial slate is expected in February.


Thumbs up for Weinstein Co!
Very interesting. Looking forward to seeing what they do. I think this is the smarter bet in hollywood to invest in under 10 Million dollar smart/genre films with a Distribution partner already ini place.
Uh they specifically said they’re NOT doing genre pictures.
Not necessarily, they’re doing films that dont fit into a single genre. So a mashup genre flick could be made
Awesome for Harvey!
That’s fantastic! Great for the Weinstein Co.! And congrats to Scott, Jack, Farnaz and the whole Incognito Team!!! Best of luck!
Because we need more moves like Stone’s Kickin It Old Skool.
Shows that Harvey’s still a good salesman. All those soured partnerships, feuds & lawsuits, & he can still rope them in.
Not sure what “genre agnostic” means, will the movies be undecided if they’re comedies, horror films, or musicals, or if the even is a genre? The philosophical implications baffle the mind.
“creating intelligent, genre-agnostic films with worldwide appeal,”
While we producers who work to create more films for the African-American audience of 32 million in the USA look for business models like this, we can do “intelligent”, maybe even “genre agnostic” whatever that means (every film fits into some category or another) — but darn it the “world wide appeal” thing gets us every time!