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BREAKING: Magnolia Pictures genre label Magnet Releasing has completed an acquisition of V/H/S, the Midnight movie thriller. Deal was low seven figures for North American rights. V/H/S is about a group of misfits hired by an unknown third party to burglarize a desolate house to acquire a rare VHS tape, and discover more found footage than they bargained for. The film is basically a found footage anthology of various VHS tapes that tell different horror tales, with different segments directed by Adam Wingard, David Bruckner, Ti West, Glenn McQuaid, Joe Swanberg, and Radio Silence. As Deadline reported yesterday, a moviegoer passed out last night during a midnight screening of the genre film, which is becoming a badge of street cred for festival horror films. EMTs came, after the moviegoer passed out–during the first particularly gruesome scene. Another audience member was treated for nausea about 20 minutes later. The title was acquired by Magnolia’s Eamonn Bowles and Dori Begley and sold by WME Global’s Mark Ankner. Plans are for a theatrical release in the fall and then VOD.
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The “passing out” routine at sundance screenings is getting tired.
I probably sound clueless, but I’m surprised a bigger distributor didn’t make a move on this given the found-footage vogue. Why not?
suckers!!! haha…. the whole fainting thing was a publicity stunt. and you bought it!
Whenever I read about someone passing out or throwing up at one of these movies, I wish the writer would note whether or not the film consists of a lot of hand-held camera work.
More than likely, any audience discomfort is due to shaky first-person views – acknowledge that.
I’m sure the movie’s super intense, and I can’t wait to see it, but I really do think the altitude also plays a huge part in it. You get a bunch of people who aren’t used to Park City’s elevation, they’re tired, been eating shit all day, and are probably already not the type to watch this kind of stuff, and it’s a recipe for disaster. There’s a reason the faintings and puke only happen at fests.
Although there was that time the girl died during The Passion, and that was during wide release. I don’t know, man.
William Castle would be proud
Yummy. I want to pay 12 bucks to get sick. Sounds delightful.
How exactly would you know if someone ‘passed out’ at a movie screening? You are just sitting there reclined in your seat. Passing out would cause you to remain in the same position.
Anyway, it worked.
The passed out person, Planty McPlanton, was given water, nutrients and soil. Gonna call “BS” on this. Like the BS word of mouth that surrounded Ti West’ House Of The Devil, there is nothing scary to see here. And Devil Inside has made me hate found footage flicks.
Magnolia? Good grief. Other than documentaries, Magnolia is pathetic at reaching a wide audience. How do they stay in business? What is their business model anyway?
If it was a pub stunt, than it was effective, because I gots to see the film.