The 3D broadcasts will come a day after the events, and won’t include everything. Still, this is the first time the the Olympics will be available here in 3D. NBC will offer more than 200 hours of 3D broadcasts to every pay TV service. It will be produced by Olympic Broadcasting Services and include the Opening and Closing Ceremonies, gymnastics, diving and swimming. The announcement at the 2012 International CES follows last year’s vow by Panasonic, an official Olympic partner, to make the games in London the first in 3D. Panasonic also will be the only company advertising flat-panel HDTV sets and Blu-ray players on NBC’s Olympic broadcasts. “NBC has a history of utilizing technological innovations to distribute the Olympics in new ways for viewers,” says NBC Olympics president Gary Zenkel. “We are proud to continue that tradition by partnering with Panasonic and Olympic Broadcasting Services to distribute the first 3D broadcast of the Games in the U.S. in partnership with our multichannel video programming distributors.”
By DAVID LIEBERMAN, Financial Editor | Tuesday January 10, 2012 @ 3:36pm ESTTags: 2012 London Olympics, NBC Sports & Olympics, Panasonic
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This article was printed from http://www.deadline.com/2012/01/nbc-and-panasonic-team-to-offer-2012-olympics-in-3d/