The line between publishing and showbiz just got a little narrower: NBC News says that it has launched a new unit, NBC Publishing, that will produce ebooks based on works from its shows including Dateline, Today, and the NBC Nightly News. It also will tap products from other NBCUniversal units including Peacock Productions, NBC Sports, Universal Pictures, Telemundo, and independent authors who want to “create content that taps into NBC’s resources.” NBC News SVP Cheryl Gould will be in charge of the New York-based operation, and Michael Fabiano will be its GM. They will work in partnership with traditional trade publishers the way NBC did when it teamed with Perseus Books Group to produce the ebooks JFK: 50 Days and Roots, and with Penguin for D-Day: The Battle For Normandy and Berlin 1961. NBC also says that it joined with Running Press to produce the enhanced ebook tribute to the Today Show, From Yesterday To Today, written by TV Guide magazine’s Stephen Battaglio. “As the tablet and e-reader markets continue to expand exponentially, and as the definition of ‘what is a ‘book?’ evolves, we see opportunities to bring readers a unique and immersive content experience,” Gould says. “This business enables NBC to use video, audio, and current programming in creative new ways.”






This is great news!
Now instead of just cashing licensing checks for their properties NBC can staff up an entire division to develop the material, edit manuscripts (that’s fun!) and market ebooks (that’s easy!).
Piece of cake!
It’s hard to imagine a less-interesting genre to put on my Kindle.
But, given the minting-money power of NBC “News”, I say why not go for it.
So other than putting what has already been shown on NBC or doing a remix any work by an author that wants to use NBC publishing would most likely write as an author for hire for no advance and no ownership in the copyright. This is what NBC publishing appears to me.
Why would any author of note agree to give up copyright ownership. The Networks are all about owning what they are involved with. One of the great things about being an author is that in the vast majority of instances the author owns his/her copyright. It is an asset that can be used in many markets and passed on to family members.
Non-fiction is a much smaller part of the original ebook publishing business today than fiction. That may change in the years to come however it is about creating IP that is new and interesting as opposed to re-treading a used tires.
Robert Gottlieb
Trident Media Group, LLC
http://www.tridentmediagroup.com