Netflix said today that it has replaced Chief Marketing Officer Leslie Kilgore, who has been in the post since 2000. She will join the board as a non-executive member. VP Marketing Jessie Becker has been appointed interim CMO while the company undergoes a search for Kilgore’s replacement. ”Leslie has been instrumental in our long-term success and our recent return to solid growth,” said Reed Hastings, Netflix co-founder and CEO, in the release announcing the change. “We are delighted she is joining our board of directors and will continue to be a key part of Netflix.” Meanwhile, the company promoted former Disney exec Jonathan Friedland to Chief Communications Officer; he had been SVP Corporate Communications since February 2011. Both Kilgore and Friedland were around for Netlfix’s bumpy ride last year, when plans to raise subscriber fees and split its DVD and streaming services failed wildly and were eventually scrapped — but not before the company’s share price fell off the table.


MT Carney is available. Just sayin’!
COMICAL. The CEO is a buffoon that can’t stop making idiotic business decisions and the CMO gets replaced because they can’t make the CEO’s shit look like gold.
She might have been one of the problems at this company but the main blame should be befallen uponst one man and that is Reed Hastings. How he still manages to retain his position as CEO of this company after those horrible decisions he made last year is beyond comprehension.
Maybe because he founded the company and STILL owns a large chunk of it, OR maybe the same reason Jerry Yang lasted so long at Yahoo when he could have sold it to Microsoft for TWICE what the stock closed at recently. It’s called skin in the game, both have it.
As much as Netflix ex subscribers keep yapping about Reed Hastings, he isn’t going any where unless Netflix is sold to a larger company.
As long as we’re all so quick to slam Netflix for its mistakes (and there have been some for sure), let’s also give credit where it’s due. If you had bought the stock in late December (like I did), your shares would now be up about 45%.
45% gain in about 3 weeks. I think just about anyone would have to say that’s a pretty solid return.