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The Warner Bros unit will launch the new look in DC Entertainment’s comics, graphic novels and websites beginning in March. Branding for films, TV, games and merchandise will join over time. The redesigned logos, from Landor Associates, “uses a ‘peel’ effect — the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C — symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.” Said John Rood, EVP Sales, Marketing and Business Development at DC Entertainment: 
“It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics-The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.” At left are the comics logos, which play off the same theme.
New Logo For DC Entertainment In Rebrand
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That logo looks really terrible…really bland and generic.
The old logo, with its stars and bold lettering, had a vague whiff of heraldry or of a military/police type insignia, somewhat fitting for a company that is essentially in the superhero business. This one looks like it belong on a place where you go to get photocopies and boxes for mailing stuff.
Feh.
Any details on how this will affect the movie logo playing before The Dark Knight Rises?
On a side note, for action-centric comics, that logo is downright boring, especially the font.
Yep.These are the logos that will be used for TV and film.This is the one that will appear before The Dark Knight Rises and other Batman based productions.
http://dcu.blog.dccomics.com/files/2012/01/5_h4uml2utzcy9u2pbt34.jpg
Matt and Furious D, I think you’ve hit the nail on the head… Generic is the word.
While I love the idea behind the logo, symbolizing the duality of the superheros, the execution is not that great. the peeling effect of “D” needs more work, right now it looks weak and flimsy. the application on applying different styles for different characters is fantastic, but the D remain problematic.
…from the designers of the new UTA logo…
Very yawn inspiring, opposite the intended effect I would assume for action comics.
Good idea behind it, poor execution. I agree with the rest of the sentiments. Could have been done much better based on the existing philosophy.
You might notice – Nolan doesn’t run logos (be they WB, Syncopy, DC, or Legendary) in front of TDK. Not sure if he did on Begins (maybe just the WB shield) but he didn’t on TDK and won’t on TDKR.
Actually he does, I just checked my TDK Bluray to be sure and there were studio logos before the film.
Further proof: http://youtu.be/1_UPB2wqe_E
Meh…I’ve seen worse. But I’ve seen better too. So its nice.
That logo doesn’t say “comics” or even “entertainment” to me.
It looks like the logo for a business consulting firm I would never hire because of their pretentious, trying to hard to look modern logo.
I guess DC had some extra cash to spend in the marketing department and didn’t want next years budget cut so this is what you get fanboys. Suck it up.
What a colossal fail.
This new logo screams “From the studio that brought you GREEN LANTERN!”
Why does Marvel make re-booting look easy and DC always look like your Grandpa trying to dance? “Everything you knew about Superman before this was bullshit! he came to earth in a cape and jeans–like Bruce Springsteen!” er, nice, DC–very hep.
This drab logo design proves once again that when it comes to verve and personality, it is no Schnapp. (Google Ira Schnapp in DC’s history)
Let’s hear it for LC Comics!
That logo is literally falling apart.
This looks like the symbol for a fertility clinic.
grey baloney slices…grey baloney slices…
I hear Pac-Man.
Dude, this thing is so grody. I almost barfed. DC is acronym for Detective Comics. This logo isn’t worthy of being used on toilet paper. Hopefully it a joke. Otherwise the peopl in charge at warner Bros. are hella FN stoopid.
The green one would be a kick-ass logo for the Green Bay packers if they go all high tech (somehow).
it is just crap… they employ a truckload of amazing artists yet farm it out to? just ugh… such a crapfest…
And in other news-
Sales of condom wrappers are on the rise…
~
Coat
And how much did they pay someone to come up with this?
This is so rigid and bland looking that it makes me think of politics…as in, Washington, D.C. Entertainment.