We’ll see whether the entertainment industry can gin up some big news at this week’s 2012 International CES for its UltraViolet streaming initiative — such as an alliance with a major retailer. But for now, this is what we’ve got: Panasonic will load its Viera Connect TV sets and Blu-ray players with connections to Warner Bros’ Flixster. The entertainment company wants its Web destination to become the chief gateway for consumers to stream movies after they buy discs that include UltraViolet access rights. Warner says that there’ve been 50M downloads of the Flixster app for Android, Blackberry and iPad devices. “Partnering with a Hollywood powerhouse like Warner Bros. Entertainment to integrate their highly popular Flixster movie application into our Viera Connect platform is another great step in our efforts to continuously drive the connected TV experience to a whole new level for consumers,” says Merwan Mereby, Panasonic’s Vice President of Interactive Content & Services.
By DAVID LIEBERMAN, Financial Editor | Monday January 9, 2012 @ 7:59pm ESTTags: Flixster, Panasonic, UltraViolet, Warner Bros
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This article was printed from http://www.deadline.com/2012/01/panasonic-will-add-flixster-app-to-web-connected-tvs-and-blu-ray-players/
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