Major Hollywood Studios Market Share: 2011
TOLDJA! As I reported first back on December 18th, with the holiday
round of movie openings, it became clear who was on top and who was not as far as North American market share for the year 2011. Now the global figures are in as well. Officially the period ends today, and the major Hollywood studios already know who has bragging rights. Paramount Pictures ended 2011 in the No. 1 position among all studios, earning a record $5.17 billion worldwide. The studio released a total of 16 new movies domestically last year and placed first in the North American market share with $1.96 billion, while also amassing record grosses at the international box office with $3.21 billion. That puts the studio about $100 million ahead of Warner Bros which usually takes the coveted title. And WB released about half a dozen more movies than Paramount did in 2011. Granted, Paramount mostly distributed rather than owned most of the film fare that put it in first place. But No. 1 is still No. 1. Warner Bros loses the domestic market share title for the first time in three straight years. On the other hand Warner Bros has ranked either one or two domestically for eight of the last 11 years. Here’s the Paramount announcement:
HOLLYWOOD, CA (January 2, 2012) – Paramount Pictures announced today it ended 2011 in the No. 1 position among all studios, having achieved the highest total combined gross of any studio for the year, earning a record $5.17 billion worldwide. The studio, which released a total of 16 new releases domestically this year, placed first in the North American market share with $1.96 billion, while also amassing record grosses at the international box office with $3.21 billion.
“This achievement reflects the combined efforts of our entire team across the globe and the careful process by which we select the projects and partners we believe in,” said Paramount Pictures Chairman & CEO Brad Grey. “We produce pictures that aspire to entertain audiences around the world, while at the same time we have sought to find innovative ways to reach movie-goers in this changing entertainment environment.”
“This year our studio reached some key milestones, including the release of three vibrant Paramount franchise pictures and our first original CGI animated film. Our studio had its first ever $1 billion worldwide grossing film in Michael Bay’s hit ‘Transformers: Dark of the Moon;’ we successfully re-launched our ‘Mission Impossible’ franchise with Tom Cruise, JJ Abrams and Brad Bird; our latest installment in the ‘Paranormal Activity’ franchise had another $100 million dollar success; our first original animated film ‘Rango,’ from director Gore Verbinski, earned rave reviews and more than $100 million at the domestic box office; and we released global phenomenon Super 8, directed by JJ Abrams, who will now direct the newest Star Trek for 2013. We also benefited from our distribution partnerships with DreamWorks Animation and Marvel and I want to thank them both.”
“Film President Adam Goodman and his team in production and development, and Vice Chairman Rob Moore and his team in marketing and distribution, did outstanding work and truly delivered. As we prepare to celebrate Paramount’s 100th year in 2012, we are all grateful to be part of this wonderful institution as it continues to prosper,” added Grey.
In 2012, Paramount’s release slate highlights include “World War Z,” a zombie thriller starring Brad Pitt and directed by Marc Forster, “G.I. Joe: Retaliation,” the next installment in the global franchise starring Dwayne “The Rock” Johnson and Channing Tatum, a new chapter in the “Paranormal Activity” franchise, and “The Dictator,” starring Sacha Baron Cohen and directed by Larry Charles, the team behind “Borat.”
The 2011 box office results seen from the studio were built on a wide reaching range of titles, including the following (with current domestic grosses): “True Grit” ($85 mil this year, $171.2 million total), Ivan Reitman’s “No Strings Attached” ($70.7 mil), Jon Chu’s “Justin Bieber: Never Say Never” ($73 mil), Gore Verbinski’s “Rango” ($123.5 mil), Marvel Studio’s “Thor” ($181 mil), DreamWorks Animation’s “Kung Fu Panda 2” ($165.2 mil), JJ Abrams “Super 8” ($127 mil), Michael Bay’s “Transformers: Dark of the Moon” ($352.4 mil), Marvel Studio’s “Captain America: The First Avenger” ($176.7 mil), Craig Brewer’s “Footloose” ($51.7 mil), the third installment in the hit “Paranormal Activity” franchise ($104 mil), DreamWorks Animation’s “Puss In Boots” ($145.8 mil), Sundance prize-winner “Like Crazy” ($3.4 mil), Martin Scorsese and GK Films’ “Hugo” ($50.2 mil), Jason Reitman’s “Young Adult” ($12.8 mil), Brad Bird’s “Mission: Impossible – Ghost Protocol” ($142.8 mil) and Steven Spielberg’s “Tintin” ($51.4 mil).
Editor-in-Chief Nikki Finke - tip her here.



Enjoy it while it lasts. Based on the films they plugged for this year, it doesn’t look like they have a chance in hell of winning 2012.
those 2012 movie don’t sound that great
Way 2 Go Paramount!!!!
Marketshare is meaningless. It’s about profits. I think the list would look very different.
You continue to make moronic comments. Share and profits go hand in hand. Obviously, you must work at a check out counter like at Denny’s or CVS, right? You cannot be a player in this business.
rango cost $180 million to make (mostly in Singapore!). And another $80 million to market. It bombed. And it’s the worst children’s film (and certainly the ugliest) ever.
I totally agree. Paramount and all the filmmakers involved w/RANGO tout it like it’s a huge blockbuster classic, when in reality it lost a lot of money.
Actually market share and profits do not go hand in hand at all. A company can price its product much lower then the competition (in this case release more movies then anyone else) just to say that they are number one in market share while totally disregarding profits and loosing their shirts. You can pick up a brochure on market share vs profit at your local dennys and cvs
Another idiot, or perhaps you are the same one. Go to business school: Long term market share leadership generates long term profits. I am sure you can hand me the brochure from behind the checkout counter at either establishment.
Nope. Perhaps you should go back and study for the GMATs a little harder. In the current state of the film industry, market share is nice for cocktail party banter and ego driven tirades, but profitability means a lot more. I’m sure that someone in this town will care at some point while you drone about your MBA and how you will be running a studio someday. In the meantime, I’ll take my coffee black.
I love the back handed thank you to Marvel which gave them hits with Thor & Captain America, but are now at Disney. Even sadder is that Paramount is still on the trailers and posters for Marvel/Disney’s The Avengers and is to get some of the profits!
Market share and profits are different things. However, using a winning market share as a sales tool can lean toward more profitablility into the following fiscal year. Perception can be a very powerful thing.
CVS has M&P, Denny’s doesn’t.
At least WB sported the number one movie of the year.