
TV RATINGS: Golden Globes On Par With Last Year
A huge primetime overrun from the Giants-Packers NFC Divisional playoff game easily won the night for Fox and lifted the network’s animation block. NBC is on track to finish second with the Golden Globe Awards, which were on par with last year in the metered markets. Fox’s football coverage ended at 8:12 PM, scrambling the ratings for the network’s comedies. From 8-8:30 PM, NFL/The Simpsons drew a 6.8/16. It is hard to tell what The Simpsons‘ final rating will be (mid 5s is probably a good guess), but it is expected to more than double the veteran comedy’s performance last week (2.3/5). From 8:30 PM-9 PM, The Simpsons and the series premiere of Napoleon Dynamite posted a 4.6/11. In the finals, Napoleon Dynamite is expected to be adjusted to about 4.5 to rank as the third-highest-rated new comedy premiere this season behind 2 Broke Girls and New Girl. The adaptation of the cult indie movie almost doubled the debut of the now-defunct Allen Gregory (2.4/6) in the 8:30 PM slot earlier this season. (Napoleon Dynamite‘s lead-in was about 40% higher than Allen Gregory‘s.) At 9 PM, Napoleon Dynamite/Family Guy averaged a 4.4/10, up from Family Guy‘s 3.1/7 last week, and at 9:30 PM, Family Guy and a second original episode of Napoleon Dynamite logged a 3.6/8.
Airing against the Globes and facing the conclusion of Fox’s NFL coverage on the East Coast, ABC’s Once Upon a Time (3.3/8) was down 11% from last week. Desperate Housewives (2.7/6) was down 10%. Pan Am (1.3/3) was even with last week’s series low. CBS’ season premiere of Undercover Boss (3.0/7) was down 21% from last season’s debut in September 2010. The Good Wife (1.9/4) was down 30% from last week when CBS’ Sunday lineup was buoyed by big football overrun. CSI: Miami was a rerun.
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CBS and ABC were crazy for going with originals. OUaT, DH, and Good Wife’s audience are the prime Golden Globes demo. Not shocked by the 30% drop for Wife.
I completely agree especially when there are weeks everyone is airing repeats. It only serves to lower the audience of housewives, and they do this every year
I thought they were crazy, too. They used to never air new against Golden Globes or Oscars. Are things changing? Thank G-d for DVR!
I was watching Golden Globes and DVRing Sunday programs.
The Good Wife does crappy anyway so CBS probably figured go ahead and air it.
The first ND episode was creatively weak, IMO, though the second episode delivered in the style of the movie. I liked it a lot. If the creative keeps up, this solid start could drive the series for a while. Hopefully the Good Wife was hit by the Gloves distraction – that’s a great show and should continue production well beyond what these ratings justify.
NICE numbers! Agree that the second half hour of Napoleon was terrific. Fox needs to recognize that this can deliver for both the King of the Hill audience and younger. BTW this is SUCH a smarter bet than the hateful and painfully shallow Allan Gregory.
1.9 for Good Wife. That’s NBC territory. not good.
And Pan Am is just as good as done and with them competing against a posisble overrun of the NFC title game on FOX, stick a fork in this show, it’s over with. Four episodes remain until it’s finished. The storylines are just getting abosultely ridiculous and out of sync right now and next week’s episode doesn’t look at all promising either. This show had such potential at one time.