
The broadcast lights started to turn on last night with three out of five English-language networks — ABC, CBS and NBC — airing all-original lineups. ABC’s The Bachelor opened its new cycle with a 2.4/6 in adults 18-49 and 7.7 million total viewers. It was down 17% from the January premiere last year. The preview of Celebrity Wife Swap (2.4/6, 6.2 million) received solid sampling ahead of its premiere tonight, holding 100% of the Bachelor demo lead-in.
The broadcast networks faced the Fiesta Bowl, which aired in primetime on the East Coast and may have affected the more male-skewing CBS and NBC lineups. CBS’ How I Met Your Mother (3.9/9, 10.2 million) was down 13% from its most recent original three weeks ago. 2 Broke Girls (4.3/10, 12 million) appears well underway to become the new top-rated Monday program among adults 18-49. The rookie was up a tenth from its last original and finished only a tenth behind CBS’ flagship Monday series Two And A Half Men (4.4/10, 13.8 million), which was down 6%. Mike & Molly (3.8/9, 11.9 million) was down 5% in 18-49, while Hawaii Five-0 (2.9/7, 11.7 million) was up a tenth. CBS swept every half-hour of primetime for a dominating nightly victory in 18-49 (3.7/9) and total viewers (11.9 million). NBC’s Who’s Still Standing? (1.5/3, 5.6 million) was even with last week, while Fear Factor (2.4/5, 5.9 million) was down a tenth. Rock Center With Brian Williams (1.2/3, 3.8 million) continued its big ratings swings off a very small base, up 50%.
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Does the fact that this Bachelor looks like a hobo play into the low ratings?
The Bachelor is one of the worst reality shows out there. I can’t believe it’s still on and people watch. What a joke.
There is no question the Fiesta Bowl affected network programming. The game was a close, high scoring thriller that went to overtime.
Also, the Rose Bowl went beyond 8pm et – which likely had an affect too.
I was expecting a better result for Hawaii 50. Considering it was the only scripted show at 10 pm with only Wife Swap and a news show as competition. I was hoping for at least a 3.4 demo.Seems the cbs young viewers that watch the cbs comedies on Mondays just go away when Hawaii 50 starts. Bummer for the show.
Yeah it is such a bummer to be the number one ten pm drama. Poor HFO. Poor CBS. The other nets would KILL for HFO numbers on any of their ten pm dramas.
How that crap The Bachelor is still even on ABC is a testament to why they are sinking quickly in the ratings after having some promising years. Seriously, pull the plug on this scam of a program as it doesn’t work and it never will, unless ABC pays their couples a million bucks to get married on TV. The track record for this show is horrible. 30 Rock is just that…getting rocked.