Relativity’s Mirror Mirror, the studio’s take on the Snow White tale that stars Lily Collins, Julia Roberts and Armie Hammer, is moving its wide release to March 30, 2012. It had been set for March 16. The move now pits the Tarsem Singh-directed pic against Warner Bros’ Wrath Of The Titans that weekend — and notably comes a week after Lionsgate releases The Hunger Games (it’s probably a safe bet to get to the other side of that much-buzzed-about project). The move does place the family-targeted film closer to spring break and the Easter holiday, and comes on the heels of the studio moving dates for three other films earlier in the week to give its first-quarter slate some breathing room.
Of course, today’s shift still means Mirror is coming out before Universal’s competing Snow White film, the revisionist take Snow White And The Huntsman, which has staked out a June 1 date. But it’s the latest shift in the Snow White wars that has taken place since the two projects were announced, with both studios trying to move their pics ahead of the other on the schedule before Relativity moved its version way up to March.


the movie looks dreadful.
on another note. while Hunger Games is no doubt going to be a big hit, it will not. never. no way be something like Harry Potter or Twilight. it will be a huge success but never a franchise of that caliber for one reason, there is no fantasy element to it. nothing audiences can escape in. it is real, it is something that doesn’t look like a good time, it looks hard living. the romance is just ordinary and not extraordinary.
don’t get me wrong it will be 100M movie. but it will not make 500-700M worldwide per picture.
just not that kind of film
Mirror Mirror on the other hand 75M tops
This movie tested in the 90′s. If marketed correctly, it will be huge.
I don’t believe you.
Big if. Thus far, it has not. Could bring it around, though.
As much as I enjoy Tarsem’s movies, this just looks really bad. I’m anticipating SWATH a lot more than this crap
terrible script. loving the costumes if I’m pressed to say something nice, but terrible script.
this movie is for kids. deal with it. it’s not for deadline readers. huntsmen is for adults. mirror for kids. two different audiences. both will do well.