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EXCLUSIVE: Jenny Rawlings is transitioning from WME agent to become a talent manager at Principato-Young Entertainment. Rawlings, the daughter of former CAA agent Lee Gabler, has a long list of clients that include Viggo Mortensen, Samantha Morton, John Malkovich, and Josh Lucas. Rawlings spent 15 years at CAA before joining Endeavor in 2006. No decisions have been firmed yet on which clients will retain her as manager. Peter Principato and Paul Young said that they saw Rawlings as an important piece as they continue to build their talent department. “Jenny Rawlings is a person of great taste, talent and experience. We are thrilled that she is joining us,” Principato and Young said in a statement.
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We’ll see more of this. Smaller industry won’t be able to support the huge agencies. Clients won’t be working as much. Reps will have to hustle more to put their clients in work. Smaller client list, more attention to their careers. Do agents in their current form even have a future?
Management firms like PrincipatonYoung are talent agencies now. Even when they get auditions for clients from the agency, they take the information, put it on their letterhead and send it to the client as if they, the management company, got the audition for the client. It’s something that py is known for. In other words the agency got the audition, the client thinks the manager got it, and the agency never knows.
More to come….
Principato-Young is making some serious moves.
Congrats to all!
KC
Agents are now managers who are pushing the agents out of business.
Principato-Young continues to defy the odds and are building an incredible business. This is as shocking as it is exciting. They are one of the best in comedy and with some of their recent additions are growing in youth and drama. I work at a competitor and am officially jealous. Genuinely!
WOW!
Poor Jenny. Get ready for py.
I’m a client of PYE “Truth” and that is completly false and incorrect info- so before you post stuff like that, perhaps you should Fact check. My appointments come from both agency and management, neither of which have an ego and are completly upfront. I’m living the dream and you have no idea how it works- I happen to love both my agents and manager at PYE and know exactly where my offers and appts come from.
SO it seems WME doesn’t like women-
Kami Puttnam Heist
Lisa Hallerman
Bonnie Liedtke
Carla Laur
Cara Lewis
Jenny Rawlings
Hmmmmm sounds awful to be a woman at a company that doesn’t like females- good luck to all!
all of this sounds correct. downward price pressure all around.
The only women left at WME are complete crazies (CJW, MBO, ELS, MSI). You legitimately have to be insane to survive that culture.
Not anymore Mos the boss…not anymore…PYE setting itself apart…pretty special
Most of the positive here are left by PYE managers. It’s a motley crew of misfits. And Truth (I’m The Truth) is right on. You don’t get appointments from both on the same audition. You get one appointment e-mail. In your case “Mr. Client,” the email you get coming from your manager is really from the agency. Yes, this is fact checked. You, “Mr. Client”(haha), are fos. You have no clue. And, there are few real career clients. Jonah Hill was it. He left. The rest are part of the mediocre elite. Product of our mediocre times. Mosaic and Brillstein and in another stratosphere. PYE, trying to be important, just is not. There are no stars in that building. Thank Truth telling the truth. Thank The Truth for doubling on that.
Cheers.
Do your homework THE TRUTH your passe look at the business is just that – passe. Brillstein and Mosaic are 20-30 years senior to PYE. PYE is in its infancy and has risen to be one of the best run diverse organizations that people are clamoring to be a part of. It is no mistake that they are attracting people of great character, talent and strength. It is an organization that cares about it’s clients, employees and I know the people that work there and they are happy. A rarity in this time of the business when most people are plain miserable, unhappy, selfish backstabbers that are out for themselves. These other organizations are made up of a hodge podge of ego driven, power hungry, unhappy individuals that would eat their babies. PYE is not known for its mediocrity but their heart. Super smart, talented good people who enjoy working together whose clients are the stars of tomorrow and now with recent hires the stars of today and they have only been around for 10 years. Sad that people like Jonah Hill show their disloyal character in leaving but looking from the outside in that is also a rarity. Shame on you – The Truth. Your point of view is as passe as the name you hide behind.
Jenny Rawlings is a class act and a great rep – she will be a huge asset wherever she is. Good for you Jenny……
Peter’s a nice guy who (among others) helped convert the downtown New York indie comedy scene of the nineties into a viable business model in Los Angeles after he moved. To my knowledge he did so without backstabbing and poaching. I wish him nothing but the best.
congrats jenny! you will do wonders for py
Other than New Wave i don’t know who that is. Not really a PYE fan but this is a good hire.
Jenny is great. PYE is stepping up their game with drama hires. Comedy wise- they are solid, but a little pretentious. Brillstein is still king, but needs some young blood. Mosaic is way up there too, but has its ear to street with young managers. And PYE isn’t quite in “its infancy,” it’s 11 years old and the founders are in late 40′s and have been doing for decades.
Infancy compared to the people in their 50′s and 60′s whose companies have been around for 20-40 years. An 11 year old company whose oldest employees are in their mid 40′s is a young company and no one has their finger on the pulse and their ear to the street better than PYE. They are WAY ahead of their competition in this scenario. Way ahead! Again do your homework people!
More announcements to come from PYE!! Stand by!
Dear Not the Truth,
Once again, here is The Truth.
Brillstein and Mosaic have continued to grow. More so than PYE.
Peter is a decent man. Although he doesn’t have the chutzpah of a real superstar exec., that said he’s built a business. I am proud of him. But, the group are misfits. Peter was a commercial agent (if my facts serve me) at PYE. He did not have the talent to rise in a powerhouse organization like WMA (E). And he really wanted it. Manny don’t rise because of other passions. He had the passion not the talent. Sorry. Fact. Paul, wow, scary guy. ’nuff said. Read up on him. You’ll find The Truth. They both started with mediocre clients who were discarded by bigger more talented executives. Do your homework. I won’t name names because no reason to harm mediocre careers. If you go down the roster of managers at that company you will find each person less impressive than the next. That is the sign of a poor company. Come on NTT, Jack Welch 101, always have smarter people around you. I guess that is why PY like people like ….well, leave the names alone.
Mediocre- yes. At best they are mediocre. At best. And yes, Jonah was their biggest and the jury is still out on his leading man ability although he will work forever. So, you have guys like David Wain, come on now. If that is not mediocre not sure what is. And stop with Will Arnett, Ed Helms ….Vanilla, and lucky to have jobs. Even Artie Lange, once a client, was a dropped WMA client. Fourth tier. From his days of Live on Tape. Never had the talent of say a Steve Carrell. So yes, mediocre indeed. This company gets a lot of clients because there is a lot of mediocre. Nothing else. No stars in that building.
Oh THE TRUTH – your green with envy and your colors are clearly showing. Don’t hate the players hate the game. These guys have obviously built something pretty special and I personally know many managers there and they are all talented, smart, inspirational, egoless, good people. Who work very hard. Personal shots can be taken on anyone in this business. ANYONE! Some get luckier than others. LUCKY! To have any business that continually grows and is successful in this day and age my hat goes off to them. This business is dying, shrinking and panicking and this company has grown solidly when everyone else is shrinking and leaving the business. Just get your resume out, like the rest of the town, and maybe PYE will give you a job. We who comment on these things clearly do not have much going on and like to anonymously comment because we have the time to and are not succeeding with the likes of PYE. Myself included! I admit my jealousy of not working for such a company. You clearly know Peter and the history of the company just get your resume out and beg him for a job like the rest of the town is. Any success in the business is a huge accomplishment. Mediocre is the last adjective to be used to describe such success. They are a healthy happy company, which is again rare. Maybe they would pay you some mind. Best of luck to you
Very impressive! Congrats to PYE and to Jenny! Awesome moves by both, some big names to go with a Great company!! Someone on here sounds very bitter…… I say it’s a HUGE bonus for everyone!
I LOVE how The Truth used the term “chutzpah” to sound wise beyond their years. Keep studying Yiddish. You’re what the professional wrestling industry calls a “mark” and a “backseat booker.”
I’ve been repped at PYE for years, WITHOUT an agent, and I can tell you this much: I lived in Hollywood for 1 year and through PYE, I got a guest star and a co star on 2 cult comedies, I had a table read for my screenplay with an incredible ensemble that they gave me, I got cast in a lead for a CBS pilot presentation, I got invited to CONCERTS, DINNERS, SHOW TAPINGS, PARTIES, and COMEDY SHOWS from the PYE staff as a whole.
This treatment and result had zero to do with name value. I’m a nobody. But at PYE, despite any shortcomings – they do care, they do see results, and having client names like ED HELMS, TARAN KILLAM, JUDY GREER, JOHN MALKOVICH, NASIM PEDRAD, JUSTIN LONG, and others that work like crazy or are on the rise isn’t too bad of a badge to wear.
Bite your tongue, homey.
I love all involved. Jenny is a terrific gal. PYE is a beautiful firm and lucky to have her.
Congrats to all.
One of the best agents in the business and actually read scripts. She’s going to be a great manager and PYE is really lucky to have her. Congratulations Jenny, you are a rock star!