The stock closed down 12.2%, to $17.26, after analysts piled on the production company for its soft year-end results, a warning that costs in 2012 will be higher than expected, and broad concerns about the market for animated films. ”Although the studio can control the quality and genre of its movies, it cannot prevent competition in the crowded animation space, or combat 3D fatigue and lofty ticket prices,” says Wedbush Securities analyst Michael Pachter. Janney Capital Markets’ Tony Wible says that DreamWorks Animation’s prospects “look more challenging” in 2012 because it will release just two films instead of three and it’s ”seeing weaker performance on the 2011 carry-over films” — Puss In Boots and Kung Fu Panda 2. Wible lowered his 2012 earnings per share forecast 11.2% to 95 cents, and says the stock is only worth about $13. Susquehanna Financial Group’s Vasily Karasyov is more optimistic — he has a target stock price of $18. But he was jarred by the company’s spending plans to upgrade its production infrastructure, and the talent costs for the upcoming Madagascar 3, which the company says will be $20M higher than they were for the original film. “These largely offset potential benefits of a proven property,” he says. What about DWA’s new joint venture to release films in China? Since the first picture in that deal isn’t due to be released until 2016, “we believe the JV is unlikely to have a material impact on DreamWorks’ earnings near term,” says Barclays Capital’s Anthony DiClemente.


Now if they would only get rid of Jeffrey… But if they don’t push he is not going to jump and in the way of things he will be there to the last, even if he’s the only one left sitting amid the smoking wreckage. Investors and stockholders have only themselves to blame if they don’t start doing something.
In the end it all comes down to the quality of the product.
The combined WW gross of Kung Fu Panda 2 and Puss In Boots is in excess of a BILLION dollars. Two movies generated that. Is it the quality of the product or the quality of the expectations that’s problem?
That’s the GROSS. The films cost a lot, and there’s lots of overhead. Also, DW doesn’t court ancillary product as much as Disney/Pixar. None of their films sells toys very well. The bottom line is the bottom line, and when Cars and it’s sequel can generate 10 Billion for the Disney Company, toys mean something.
DW films are OK. Even a middling cartoon like how to train your dragon did well (although it didn’t sell toys).
I understand gross. I also understand that the preceeding article doesn’t discuss the topic of merchandising. It only talks about film and film revenues.
And the line up of films to come sounds dreadful: Turbo (a car racing film 6 years after Cars); Mr. Peabody & Sherman (a marginal pair of characters from The Rocky & Bullwinkle Show from the Way Back Machine of 1959); Guardians of Childhood (yet another William Joyce adaptation as if Meet The Robinsons and Robots were such huge successes) and sequels, sequels, sequels…
The problem with DWA is that everyone there only survives by imitating Jeffrey. Unfortunately Jeffrey’s creative instincts are dubious at best and his sensibilities lean towards the over-done, redundant and shallow. There is rarely any real emotion in DWA’s films in spite of all the craft and flash. It’s kind of like the old Dorothy Parker quote: “There’s less there than meets the eye.”
The sad thing is that there are many very dedicated and talented people there who, given the opportunity to be creative and express original voices, could make the studio great. Unfortunately no one brave enough to try survives very long and those who do succeed there (directors, executives, producers) are just giving Jeffrey what he wants.
I don’t care about Turbo, but . . . I’m hoping that DWA will do something wonderful with Peabody & Sherman and Guardians of Childhood.