Nellie Andreeva

For a second consecutive year, E! Entertainment will air same-week reruns of NBC’s hit music reality series The Voice. Last year, opening a second window for the NBC series on E! was one of the first synergy moves for the newly merged NBC Universal and Comcast. Fox used to do the same with American Idol on its cable sibling Fox Reality Channel until it was rebranded to Nat Geo Wild 3 years ago. The Voice‘s second season will launch on E! Saturday.

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