UPDATE, 1:30 PM: Sony showed off a new trailer to crowds today that will be released online tonight at midnight PT. In addition, about eight new minutes of footage was screened in each of the 13 cities where the sneak peeks took place.
PREVIOUS, 11:35 AM: Sony’s coordinated effort to offer sneak peeks of new footage of its The Amazing Spider-Man is already attracting fans for today’s noon PT kickoff. Tickets to the events — at New York’s Regal Union Square, Los Angeles’ AMC Century City as well as in Berlin, London, Madrid, Paris, Mexico City, Moscow, Rio, Rome, Seoul, Sydney and Tokyo. Fans began lining up today around 7 AM on both coasts, according to the studio (the Madrid crowd is pictured left, with the New Yorkers at right). The Marc Webb-directed reboot opens in Japan on June 30 and in the U.S. and other major markets on July 3.