Nellie Andreeva

EXCLUSIVE: A little over a month after former NBC marketing president Adam Stotsky took over NBCUniversal’s G4 as General Manager, he is reorganizing the cable network’s executive team. Two longtime G4 executives have been promoted: Matt Monos to SVP Planning & Acquisitions, and David Angehrn to SVP Marketing. Lorenzo de Guttadauro is joining G4 from NBC in the newly created position of SVP Brand & Creative. Meanwhile, the channel’s top programming executive, EVP Programming and Production John Rieber, has exited, along with its marketing chief, SVP Creative Services Scott Bantle. Rieber used to oversee development & production as well as planning and acquisitions. The job has now been split in two, with Monos taking over planning and acquisitions and another executive to lead development and production. The search for that person is already underway. “Matt and David are smart, savvy and deeply committed, and their expanded roles will play an integral part in G4’s growth and success,” Stotsky said. “Lorenzo is an excellent addition to the team, and we will all benefit from his energy, passion and innovative approach as we guide the brand into the future.”

As SVP Program Planning & Acquisitions, Monos takes on full oversight of the day-to-day schedule for all dayparts of the network. He joined G4 in 2005 previously served as VP Program Planning & Acquisitions. As SVP Marketing, Angehrn leads all marketing functions for the network. He joined in 2006 and previously served as VP Marketing. Today’s moves continue the reorganization at G4, which started last month with the departure of president Neal Tiles and the hire of Stotsky by NBCU’s Bonnie Hammer, who added the Comcast-owned network to her portfolio following the Comcast-NBCUniversal merger. G4 averaged 127,000 viewers in primetime in 2011, down 18% from 2010. Earlier this year, UFC approached NBCUniversal about acquiring a controlling stake in G4 but talks fell through.

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