Following a recent content licensing agreement, HBO is to take a 15.7% stake in Australian VOD service Quickflix. Under the terms of the deal, HBO will invest $10 million and appoint a representative to the Quickflix board, subject to shareholder and Australian Stock Exchange approval. Quickflix, which offers DVD and Blu-ray rental by mail as well as instant streaming, has approximately 94,000 paying subscribers. In December, the company announced a licensing deal for streamed content with NBCUniversal International Televsion Distribution.
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This article was printed from http://www.deadline.com/2012/02/hbo-to-take-10-million-strategic-stake-in-australias-quickflix/