Previous: ‘John Carter’ Tracking Shockingly Soft
This article was printed from http://www.deadline.com/2012/02/hot-trailer-john-carter/
They said the same ting about Titanic.
That was before we saw the trailer for Titanic – then everyone wanted to see it.
I was curious about John Carter From Mars, UNTIL I saw the trailer. I didn’t want to see Prince of Persia the first time it was released.
Might be time to redefine what you mean by “hot.”
adj. hot·ter, hot·test
10 a. Most recent; new or fresh: a hot news item; the hot fashions for fall.
Who is cutting these trailers and what is their goal? What is their aim or theory on which parts of the film to leave in and what to cut out?
I know for a fact there are a) emotions and b) a story in JOHN CARTER.
Why Disney is refusing to release this information to the public is the biggest Hollywood mystery since the Black Dahlia murder.
I know for a fact that a) the film is boring and b) it’s confusing as hell and has no audience in mind.
And then there’s the marketing.
People coming out of the advanced screenings seem to be loving it.
We’ll see how it goes. (Sorry you didn’t have a better time, though. It’s better to have a good time at the movies than a bad time.)
It looks like a West Hollywood leatherman was digitally inserted into “Attack of the Clones.”
Stargate x Braveheart + 1/3 Return of the Jedi
Lawrence of Arabia
I really think Taylor Kitsch has received poor career advice. He was effective on FRIDAY NIGHT LIGHTS because he was a quiet, brooding, subtle character. With this and “Battleship” he’s going in the completely opposite direction.
If only he could ride on his good looks.
At least this trailer gives some (small amount) of context to why John Carter is fighting, which is more than the previous trailers had. But I’d still like a reason besides “Ooh, CGI battles and explosions!” to go see it.
not that it matters but leather-men aren’t found in West Hollywood – that’s East Hollywood but your point is well taken.
I’ve seen this. It’s really good. They should be showing more of the love story. It’s really solid in this film and should draw women. The visual effects are really great, the 3D is not gimmicky or in your face, it’s more there to create a bigger environment. The creatures are awesome and a lot of fun. It’s nothing like Prince of Persia. It’s more like AVATAR. The girl is really hot, Kitsch is convincing as the lead. I highly recommend this film as a very original and visually stunning sci-fi tentpole. I went to the premiere wanting to hate it and believe the doubt, but it delivers.
this could be in the waterworld category of disasters!!
Granted, I’m not in the industry, but I do not understand Hollywood’s obsession with shortening movie titles to one or two words. Can someone explain that? To me, John Carter of MARS seems more exciting, especially on a terrible looking movie such as this. If I had no background information on this film and only saw this trailer, I would have absolutely no clue what this movie was about. This is a horrible trailer for an atrocious film. It’s all CGI nonsense, but then again, I guess that is where Hollywood is going these days, sadly. The only highlight is an appearance of The Wire’s Dominic West. This movie is going to BOMB. Seriously though, what’s the deal with all these short titles?
Thank mj Carny.
It’s MT. Nice try though dude.
I’m going to see this flick tonight. I’m not expecting much, so we’ll see.
I suppose some credit is due George Lucas for ruining the space opera genre for every other filmmaker. Since he ripped so many sources for inspiration to create the Star Wars saga, every science fiction epic, even those culled from novels that pre-date Star Wars, looks like a copy.
Anway, “John Carter: The Phantom Menace” was not only as dull – and as overlong – as the similarly named Star Wars episode, it contained all the familiar faces. As I was watching this interminable film, I felt like Miss Nancy with her magic mirror on “Romper Room”: “I see Anakin and Obi-Wan. And there’s Queen Amidala. And over there are C-3PO and R2-D2. Oh, and I see Jar Jar and, even, Senator Palpatine. Oh, and let’s not forget Jabba, Jr.”
Also, this was the first 3D movie that actually gave me a headache from the unnecessary use of 3D.
I’m still on “John Carter, Warlord of Mars” from the old ’70s Marvel comic by Gil Kane. Too bad they didn’t name it that.
I guess so much stuff with Mars in the title has flopped that Disney didn’t wanna jinx it (“Ghosts of Mars,” “Mars Needs Moms,” etc). It’s got enough working against it.
Somebody really wants to make Kitsch happen as a lead. You wake up one morning and he’s the new big name. He’s the male Blake Lively, somebody H’wood wants to ram down your throat after being in a mediocre TV show.
$200M+ budget though? Really?
Peter Berg is the main Hollywood player pushing Kitsch to happen as a big leading man. I’m not going to drop dirt on WHY he wants it to happen so badly. We’ll just leave it at that.
That’s not fair @Oh Dear….. you must share why!!
Teases are not attractive or clever people, FYI.
Hey now. Don’t even try to say Friday Night Lights was mediocre.
With you on the rest though. But if Disney took “Mars” out of the title because of “Mars Needs Moms” — and let’s be honest, they probably did — then frankly they deserve to have this flop.
They may as well have renamed it “The”.
Completly agree about the title. The marketing for this movie is perplexing. It gives the impression that.. a) They synically don’t trust their source material. b) It’s a huge mistake and they’re trying to make it something it’s not.
Being a fan of the comic..
“Stormy night.. A Confederate solider is chased into a cave by Union soldiers.. “Carter!”.. They fight etc.. transported to mars.. flash glimpse of some carzy martian creature.. Title: John Carter – Warlord of Mars.”
Simple. Like a logline, based on the 1st act.
Despite the lack of marketing faith.. I hope it’s actually good and does well. If not.. eh!
well, the martian gravity (38% of earth’s) makes all the difference for good old john carter. instead of weighing a ton that martian boulder only weighs… um… ah… 766 pounds! and instead of weighing 190 pounds john carter weighs 72 pounds on mars. and the story isn’t weighed down by all that heady sci-fi nonsense, like time travel paradoxes and worm holes and portals to other dimensions. nope, just the weak gravitational field of mars. a human. and the usual beasties. can’t wait.
“the story isn’t weighed down by all that heady sci-fi nonsense, like time travel paradoxes and worm holes and portals to other dimensions”
How did he get to Mars?
And with all that impressive musculature intact…
Haven’t paid this much attention, but whatever happened to Jim Jacks & Sean Daniels, the original cats who were putting this all together in 2002 (via their “Alphaville” shingle) with Harry Knowles…?
Ive seen this too, with my daughter. She loved it! And now loves Taylor.
This movie will BOMB. It looks AWFUL.
They should call it A Confederate Soldier’s Adventures on Barsoom or: How to travel the galaxy on just $5 a day.
Everything to date has made this film look dreadful, yet early reviews indicate it has heart.
Will see it this weekend. I guess the good thing is my expectations are really low.
Let’s hope this is just a major marketing fuck up.
Dear Executive who works for Rich Ross: MAKE ANOTHER TRAILER. Glad to see more of Taylor Kitsch in this one, but tell us more of the story– why is he fighting? Does he like the girl we don’t see? What is going on here? Why do I need other people to explain what it’s about? Why can’t you explain it to me?
I think The Mouse is in deep trouble. And while they may have former management to blame it on, money is still money, and this one doesn’t look at all like very much of it wound up on screen. If this were 198x, and movie effects were still coming of age, I’d say this flick has a good shot. But let’s face it. If the shots in the trailer were “eye candy” to get you into a seat (a $20+ seat in some places) most of their “candy” can be described as “sour balls.” Audiences know too much these days. You can’t hand them a plate of cold cuts and charge them for steak. I won’t say it will outright bomb, but if The Mouse is expecting a $400 million payday, they’ll have to raise the price of tickies to the Parks an awful lot. I’ll see it if someone else pays for the tickets at the second run $2 house at the local has been mall. At present, I’ll stick to my set of books. They tell a much better story,and I can imagine better SFX than these anytime.
Uh, not so hot.
Honestly, JOHN CARTER has looked exactly like a ginormous bomb of epic proportions for many months, and this latest weak trailer isn’t doing the promo push any favors.
The marketing campaign to date is a mess – I know Ricky came into the game late, but the utter lack of imagination and/or risk-taking is sad – both the TV spots and billboards are bafflingly devood of any content – no story? no tagline? no allure? no hook? I guess the logic is “Just keep showing a lot of fake things blow up and god forbid do NOT utter the word ‘Mars’ ever!”
This is yet another in a long line of studio dreck, huge, loud, cheesy, boring, CGI-overload alleged tentpole “blockbusters” that no one wants to see no matter how many ad buys, TV spots, or billboards. How did this albatross ever get greenlit in the first place – solely on the rep of director Stanton’s past animated hits, so he was given total carte blanche? But that was animation, THIS is live action. He could learn a thing or two from Brad Bird, who made a smooth transition from Pixar animation to MI4 and revived new life in that stale franchise in the process.
Budget of nearly $300M? Plus another $100 in P&A?
It will have to gross $800M+ to even hope to earn its inflated budget back, much less turn a profit.
The Movie JOHN CARTER is based of of the first book titled Princess of Mars of the Barsoom book series written by Edgar Rice Burroughs that were published from 1917-1964 and there is already a movie titled that that was released by The Asylum and it was released in 2009 recent and yes it was Direct to DVD but that could be on of the reasons its not titled that but maybe not what do I know but anyway the final book in the book series was titled John Carter of Mars why would you title something that they are possible thinking could be a series of films after the last book? so quit saying John Carter of Mars should be the title yes I know that was the starting title but come on seriously why would you do that? so I am Kinda glad They dropped the Mars from The title and defiantly glad they didn’t title it Princes of Mars ( Because that totally would attract male viewers).
I really don’t want this to be the bomb everyone’s expecting it to be, for the sake of the industry. I’m hoping good word of mouth can save it because the marketing has completely failed in hyping the movie to the general public. The ONLY reason I would watch this is because I trust Andrew Stanton to deliver.
10/10. This film is awesome, also so the premiere.
John Carter is nearly flawless in its delivery, including story, graphics and the acting. Only fools would not see this movie.
Yes the advertising has been sub par, but the film itself is exquisite!!!!!
Company shill much?
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