Bankrupt Eastman Kodak Co. shouldn’t be permitted to abandon naming rights to the Hollywood Boulevard venue that hosts the Academy Awards, the property’s management CIM/H&H Media asserted in a Manhattan Court filing. The 20-year agreement under which the Kodak Theatre bears its name is worth $72 million over the life of the deal, according to CIM/H&H, but Kodak wants out 11 years into the contract. CIM/H&H says backing out “is not practically feasible” with the Oscars slated for February 26.
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This article was printed from http://www.deadline.com/2012/02/oscar-venue-balks-at-dropping-kodak-name/