Oscar Venue Balks At Dropping Kodak Name

COMMENTS (9)

• Yeah, well the theater better get used to it. Naming rights deals get cancelled or changed all the time. This happens to the most commonly “named” buildings every year – stadia, arenas, and ballparks, both major league venues and down-market.

  If Kodak is in Chapter 11 and the checks stop coming, what’ll they do then? What if the bankruptcy court allows the agreement to be broken early as Kodak wants? These are real potentials that the theater’s management needs to accept.

  It’s funny how fast the name Enron was dropped from the ballpark in Houston shortly after that company’s name became a liability. Naming rights deals are broken all the time for various reasons, including bankruptcy.

  Next up: American Airlines Arena (Miami) or American Airlines Center (Dallas).

  Comment by carthy — Thursday February 9, 2012 @ 10:13pm PST  Reply to this post

• Kodak announced that they will no longer be in the camera / film business and instead will just make inkjet printers so it really is pointless to have a name like Kodak which is no longer in the film business associated with the film business.

  CIM/H&H Media needs to get with the program and get someone actually IN the film/arts business. Maybe Fuji Film, or Sony, at least someone that makes cameras.

  Comment by lsb — Friday February 10, 2012 @ 12:30am PST  Reply to this post

• Exactly, do they want blood from a stone? Sure it’s inconvenient this close to the Oscars but what are you gonna do, they have no money!!

  There must be a few flush companies that would jump at the chance to take the name…..hmmm…Facebook Theater sounds about right.

  Comment by Aloy — Friday February 10, 2012 @ 1:53am PST  Reply to this post

• Yeah Kodak is done with this. Perfect time for another company to come in get the rights and get a ton if publicity.

  Comment by Aeiouy — Friday February 10, 2012 @ 4:54am PST  Reply to this post

• Souncs like a petulant child. But D-add…

  One can’t get blood for a stone…. Instead of whining perhaps management should do their jobs and have a plan should a judge allow the breaking of the contract.

  Might be a bit more productive…

  Comment by J — Friday February 10, 2012 @ 5:45am PST  Reply to this post

• We’re over the top with award shows in this country.

  I like watching the Oscars, but I can only imagine how elitist these folks must come off to people in other areas of the country.

  How about just a press conference instead of all the pretentious glam bullshit..

  Comment by yuck — Friday February 10, 2012 @ 7:16am PST  Reply to this post

• Everyone’s missing the point. The theatre owners are looking for a successor to Kodak, but publicly, they have to insist that the naming rights is a fully valued liability for Kodak. Kodak filed for Chapter 11, meaning a restructuring. Restructured Kodak could continue with the naming rights contract, or negotiate a buyout or negotiate a sale and assignment. There is a cash flow issue while things are negotiated and approved by the bankruptcy court, but I hope the theatre is profitable on operations and the naming rights revenue is gravy.

  Comment by dannyo152 — Friday February 10, 2012 @ 9:16am PST  Reply to this post

• Kodak is no longer relevant in the camera business and the Oscars hardly represent the film business. It is a perfect marriage and they should be forced to stay together. The days of buying a Kodak camera are over just like enjoying an Oscar telecast.

  Comment by captain Lashout — Friday February 10, 2012 @ 10:02am PST  Reply to this post

• YouTube Theatre. Might as well get used to it now.

  Comment by scifi_fan — Friday February 10, 2012 @ 12:15pm PST  Reply to this post