
Is the presence of two singing competition series on the schedule, NBC’s The Voice and Fox’s American Idol, taking a toll on Idol? Fox’s reality juggernaut last night (4.4/13 in adults 18-49, 15.4 million viewers) had a third consecutive airing that posted double-digit week-to-week ratings drops. Compared with last year, this week’s two episodes were both down more than 30%. Last night’s show was the lowest-rated in-season American Idol among adults 18-49. Overall, it had the lowest 18-49 rating since July 24, 2002 and the smallest audience since August 27, 2002 during the inauspicious first season of the show, which launched with little fanfare in the summer. At 9 PM, The Finder (2.0/5) was down 9% from its last original two weeks ago. Fox (3.2/9, 10.8 million) finished the night tied with CBS (3.2/9, 13.7 million) in 18-49.
Some of CBS’ series recovered from last week’s losses. The Big Bang Theory (5.2/15, 16.1 million) was up two tenths from last Thursday’s fast national and ranked as the highest-rated and most-watched program of the night, beating Idol. And rookie Person Of Interest (3.1/8, 14.4 million) shot up 11% in 18-49 to tie ABC’s Grey’s Anatomy (3.1/8, 8.9 million) for the first time. The two ranked as the top dramas of the night and led the 9 PM ratings competition. On the negative side, CBS’ Rob (3.0/8) was down 8% to a series low, and The Mentalist (2.5/7) was down 7% to tie its series low. ABC’s Wipeout (1.5/4) was flat, while Private Practice (2.2/6) was down 15%.
NBC’s The Office (2.6/7) and Up All Night (1.8/4) also bounced back from last week’s ratings declines. The Office was up 13%, Up All Night 20%. 30 Rock (1.5/4) and Parks And Recreation (1.7/5) were flat, while a Grimm rerun at 10 PM rose by two tenths. We’ll see if that translates to a ratings increase for the show’s original tonight.
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All I can say is thank goodness for The Voice and X-Factor, there’s an over-saturation of reality singing competitions.
the voice is much better
I don’t see these singing shows lasting too much longer, period! How long did Star Search last? Maybe 10-12 years? There’s an oversaturation. People are fatigued and finding comfort in other areas of entertainment. Plus, people get home later and later these days and unless they have a mobile device or DVR, they’re not invested in watching TV.
I work with two people who the last years were really chatty about idol, this year they are DVRing the show. They don’t know who the contestants are, or what’s happening because they’re too busy.
Idol is just showing its age and the audience is maturing that’s all. But it’s still the go-to- place for young artists, because they produce more stars than anyone else. The Voice, imo, hasn’t produced one star, although it’s still a young show. But think back to Idol. Kelly Clarkson, first season, and she was a hit maker.
The audience has to feel like they’re invested and that they’re making singing stars. So yeh, I can see Idol stumbling. And it’s not all about the judges. The judges are there to promote THEIR interests, and “maybe” find a singing star.
I think the shows are too long. Two hours is a long time to watch people go through the audition process. They should cut it to 1, maybe 1-1/2 hours. And maybe a “twist” would be to direct people to their online site if they want to see what the results are.
But advertisers have to pay the bills. At this rate, AI may be refunding ad rates.
One last comment….AI might want to replay on cable networks…like they did before. They had a nice little show on Fox cable, something about “after the show” and you really got to know the artists better.
Go Person of Interest! This season is awesome!
Clearly, American Idol is not the ratings juggernaut it used to be. Granted,its’ ratings are definitely strong enough to keep it on the air,but,this show isn’t something you really HAVE to see-not anymore. Of course,Fox will keep airing-especially considering the state of some of its’other programs-such as Alcatraz-what a repetitive mess that has turned into-I stopped watching that. On Alcatraz,it was like pulling teeth waiting for some answers,or,the big reveal-personally,I just got sick of it. Idol’s lowering numbers may also be due to other programs-such as the Voice & others. If people wanna watch a singing type of show-Idol’s is not the only game in town-not anymore. IMHO: I think FOX will see an overall decline in viewers sooner rather than later. House is ending,viewers are not flocking to watch The Finder, Terra Nova may or may not be back,it is unclear if Bones will return for a 22 episode season,or a shortened episode order, Alcatraz sucks,and on a weekly basis-less and less viewers seem to care about “idol”-I know I sure don’t. I’m not saying Fox will be in Nbc territory in terms of ratings,but,Fox is most definitely on the way down. Making stupid choices such as Alcatraz certainly isn’t helping them. One more thing,even though I personally don’t watch Grimm-for the sake of its’fans-I hope it does well on Friday.Nbc has been very inconsistent with Grimm-new episode,repeat,new episode,repeat-that type of scheduling would hurt ANY progam. IMHO: if Grimm ultimately fails-it will-in part be due to the stupidity of Nbc’s episode scheduling. Thank you.
I agree that if Grimm falls apart, it is directly related to the scheduling noids at NBC. How do you build a consistent audience if the show is constantly interrupted/running repeats. Personally, though, I’d love to see Grimm disappear because Fringe is MUCH better.
Up All Night is fantastic. Will Arnett and Christina Applegate are perfect in their roles, and Maya Rudolph steals scenes like Jack and Karen did on Will and Grace. Jason Lee has been a wonderful addition, as well. Very happy to see UAN’s ratings come up from last week.
Liar. Up All Night is terrible and forced.
I believe this is the first time “American Idol” has ever been beaten by a regularly-scheduled program.
There were a couple of episodes in February, 2006 and four episodes in February of 2010 that didn’t win their time periods, but in all those cases, it was beaten by coverage of the Winter Olympics (and in 2010, much of the prime-time Winter Olympic coverage was live).
Duh, no big surprise. There is NO talent this season, not that there was much before, but this season it’s pretty much warmed over roadkill.
As for the 2 Hrs on Wed., there was maybe 15 mintues of actual material. That’s how long it took me to watch it in playback on my DVR.
We like The Voice better because we don’t need to suffer through weeks of humiliated kooks and no-talents; The Voice‘s coaches are A-listers; the coaches are much more entertaining to watch; the idea of initially ignoring the contestant’s looks and stage-presence is new; there’s none of Idol’s worthless, time-wasting filler; and there’s no Ryan Seacrest (!). But Idol holds the edge on a track record of producing real commercial talent that sells albums. I don’t even remember Voice‘s winner was from last year.
Idol is just getting stale and their choice of judges isn’t helping them either. Also, the little dweeb Seacrest’s contract runs out at the end of this season and don’t think he’s going to renew as he’s focusing on possibly taking over Today for Lauer. Too much reality is killing TV nowadays and it’s just overload right now and AI had its time in the spotlight, but now time for someone else to hold the ranks of this evening. It’s also getting dragged on and on as well with these two hour installments.