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CBS’ Undercover Boss (1.9/9 in adults 18-49, 8.6 million viewers) dropped 21% in 18-49 from its big Friday premiere last week but still ranked as the top program of the night in the 18-49 demographic. The reality series was also the most watched show last week but that title went back to CBS’ Friday staple Blue Bloods (1.7/5, 11.2 million), which was up 6% in the demo from last week. Sandwiched between Undercover Boss and Blue Bloods at 9 PM was A Gifted Man (1.3/4, 9.1 million) which didn’t help its renewal chances with a 13% drop from last week’s time slot premiere.
As Undercover Boss declined, ABC’s Shark Tank (1.8/6) and Fox’s Kitchen Nightmares (1.5/5) bounced back, up 20% and 15%, respectively, from last week when they were pushed down by Undercover Boss’ debut. Shark Tank matched its best 18-49 result for a regularly scheduled episode. The Friday 8 PM hour is shaping up as one of the most competitive in the unscripted arena with 3 solid shows, Undercover Boss, Shark Tank and Kitchen Nightmares, duking it out.
NBC’s Grimm (1.5/5) was down a tenth returning from yet another preemption. (NBC’s scheduling team must really hate the fairytale/horror drama, never allowing it to run uninterrupted for more than 2-3 weeks.) Grimm still won the 9 PM hour in 18-49. Its lead-in, Who Do You Think You Are? (0.9/3), was down 25%. Meanwhile, in its winter finale, Fox’s Fringe (1.2/4) showed signs of life, up a tenth from the series low it had been stuck at for weeks. From 9-11 PM, ABC dropped from the highly-rated two-hour 20/20 special about Whiteney Houston last week (2.0/6) with What Would You Do? (1.4/4) and 20/20 (1.2/4). That helped NBC’s Dateline (1.3/4), which was up 2 tenths at 10 PM. The CW aired repeats.
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As a really big Fringe fan, I am so happy it went up-even just a tenth. At this point a 1.2 is good(considering it was stuck at a 1.1 for three weeks). The bad thing now is we have to wait until March 23 to watch Fringe again. I guess one positive thing is when it returns-we will be getting 8 episodes in a row-to end the season,not the series(I’m gonna be positive here and assume Fringe is coming back). At the very least all 22 episodes will have aired and it wasn’t pulled earlier,because,that would have been terrible. Personally,I think Fringe needs another season. There are still so many unresolved questions-which need more time to be answered and explored more in-depth. I have actually been paying more close attention when I watch,because, there are still several things within the universes I have yet to quite figure out.However,I am beginning to get a better grasp on Olivia’s story. I have watched Fringe since its’ debut-and-there is NO WAY I’m bailing out now! I’m in it for the longhaul-the rest of this season-and hopefully- next season as well. Fringe truly does make you put your thinking cap on,and,that makes it truly makes it an overall good viewing experience. With Fringe, I may not always understand every single thing which occurs,but, I am having one hell of a time enjoying the journey. And, on the occasions I do figure something new out-it is truly rewarding. I hope to God this upcoming month layoff DOES NOT! finish this show off. I truly hope my fellow Fringe fans( & I know you are out there) all return when the final 8 episodes of our fourth,(but,hopefully not our last season) begin on March 23rd. Thank you.
Fringe is one of the few shows that I feel like watching over, because I’m sure there are lots of things I missed the first time around. The ratings increase is good news, but I’m disappointed that we have to wait four weeks for the rest of the season. I hope this doesn’t affect the ratings when it returns, because I really want it to get renewed for a final season so that we get a proper series finale.
Fringe is one of the best shows on TV. I think all parties would like to save it if they can do so at the right price. I don’t think they get a full 22 episode season, but I can see them being given an 11 or 13 episode final run. This kind of show deserves to know there end date. With these writers, I have no doubt, that if given the chance to script a 13 episode final tight season, it will be incredible.
It has perhaps the best actor on Television right now in John Noble. The way he can transition between 2, sometimes 3 versions of Walter Bishop in a single episode is scary good.
If it goes though, I will be upset, I will be very glad that a network actually had the guts to stick with this show for as long as it did. Kevin Reilly deserves a lot of credit for doing what a lot of others wouldn’t.
Agreed with everyone.
I am not as optimistic as Jennifer though; a 0.1 ratings increase isn’t much to champion about.
A season renewal would most likely mean they would need to cut the show’s production budget significantly and also reduce the episode order. (I actually wouldn’t mind the latter.)
I especially liked the winter finale as it answered a few major questions and, of course, added a few more.
Can’t wait for the remaining episodes this season!
Re: A Gifted Man: Amazing to think that a show that pulls in 9.1 million viewers on a Friday night would be in jeopardy of being canceled – and even the 13% drop.
But such is the networks’ forced devotion to the long-outdated 18-49 rating that the advertisers still think is the only measure that counts.
Note to both: Baby Boomers rep the largest segment of the population and virtually all of them are older than 49 at this point.
Would be cool if it at least got a mid-season order. Not a bad show. It’s always topped its time slot in viewers, just not demos.
18-49 year olds can be sold stuff
Old people are stuck in their buying patterns
Seriously? You don’t know too many baby boomers, do you? And since when is 50 old?
“Note to both: Baby Boomers rep the largest segment of the population and virtually all of them are older than 49 at this point.”
It’s not about the amount of the population in that demo, it’s the fact that those in that demo tend to have more discretionary income and will actually buy some of the things that are advertised. Most of the baby boomers are about to enter into retirement and will be on fixed incomes. That’s why they don’t covet their demo.
The system is still antiquated though.
No way Fringe is coming back.
Red Foxx has a better chance of rising from the grave and reprising his role on Sanford and Son, the numbers on Fringe are that bad.
Kevster-you are absolutely correct! Even if it dropped,A Gifted Man still pulled in 9.1 million viewers. The question arises:how much is enough? Damn,I think those are good numbers-especially on a Friday night. You know what? If you added the average ratings of all the programs on that CW network-their shows combined may not even reach 9.1 million viewers. With 9.1 million viewers-A Gifted Man would run forever on the Cw…
Mark Cuban is a star
But the idea is that they are immune to advertisements because they are already set in their ways and unwilling to try new things. Personally I would choose viewers over demos. Again, NBC once again had a potential hit but dont move it to a better time slot.
There’s nothing like playing to stereotypes, is there? Let’s see. I’m 56, and in the last 5 months, I’ve bought a new iPhone (my second), a new cpu for my computer (the 22-inch monitor I have is better than anything I’ve seen out there), and a few hundred dollars worth of DVDs, the same on iTunes downloads, and twice that in books. I’m in the market for a faster video card, a Blu-Ray player, and a new DVR. My husband and I actually watch commercials — we -like- to try new products. So let’s not bash those of us who aren’t in that coveted demo of 18-49. We’re not as set in our ways as you like to think.
SHARK TANK
…blah, that show is horrible compared to the original version DRAGON’S DEN, now that show is awesome!!
How people can still watch that drivel Shark Tank is beyond me.
It’s hard to figure out at whom Fringe is aimed. It’s too violent and oftentimes-gross for kids (or people who don’t like the violent, “icky” stuff, like three-pronged devices being jammed up into the palates of shape-shifter victims). It isn’t aimed at girls. It isn’t aimed at the casual viewer, because there’s developed so much back-story. And the lead actress’ character is too muted, too tightly-wound. They didn’t invest any time into making her sympathetic — the mirror-world Fauxlivia character is more interesting, but she isn’t the main character. Comic-book fanboys only make up a tiny fraction of the U.S. viewing audience, even though they make Internet noise 4x their actual size.
You’d be surprised how many girls are interested in sci-fi shows, and the romance between Olivia and Peter is probably much more interesting to female viewers than the typical male sci-fi fan.
“It isn’t aimed at girls.” Hey, here we go with yet another stereotypes. first of all — we’re not ‘girls’. Have you been to an SF con lately? See all those female types wandering the halls and sitting in the panels and actor presentations? read any fanfic on line lately? 90-95 percent of fan writers are female. The majority of people who participate in save-our-show campaigns are female (been there, done that — right back to the original Trek write0in campaigns).
(By that last sentence, I mean fanboys can help draw some attention to a show, but they alone can’t sustain a show).
I feel I need to begin my following comments with this statement: I am quite a loyal Fringe and I am desperately hoping we get a fifth season-22 episode or 13 episode(but,hopefully 22 episodes). Please understand:what I’m about to throw out there is only my opinion-nothing more-nothing less. My following comments ARE NOT about the quality of Fringe and the show I am about to mention-IMHO:FRINGE IS MUCH BETTER! Here goes:I remember a program from about ten years ago called the X-files which I used to watch,but, I didn’t like the way it ended-didn’t like the finale. The reason I bring this up is following: Perhaps and only perhaps the reason Fringe doesn’t draw more fans is because( an earlier commenter noted not knowing at whom fringe is aimed at) there are way too many things going on. This is only my opinion: on the X-files-it seemed to me they had an alien of the week,or,whatever as the primary focus-and-had the backstory of Agents Mulder and Fox in the background (I hope I’m explaining this well-I’m doing my best)-Whereas,on Fringe(which I am totally hooked on) it seems to be the opposite-on fringe-the relationship between Peter ,Olivia,and, Walter (also Fauxlivia,Walternet and so forth) seems to be the primary focus-with the alternate universes and shapeshifters and so forth running a close second to the characters relationship. I’M ONLY mentioning all this as a possible explaination for the low ratings-that’s all. The mythology on Fringe is now set in stone so it’s too late for what I am about to say: maybe if from the beginning,Fringe had decided to focus more each week on either the particular case of the week or more on the characters lives(one or the other) it would be more successful now-and yes- I know Fringe very good ratings on Tuesday nights,but,something happened along the way to turn off certain fans,and,I’ve always been trying to figure out what that something was. Just some things to think about. Remember,I am also a huge Fringe fan myself.
Loving fringe,hope it gets one more season. Just one question: where are all the viewers who used to follow fringe way back when on Tuesday nites? WHATEVER HAPPENED TO THEM!?!?
They’re not home watching TV — at least, those in the coveted demos aren’t. If you’re not in that demo, you don’t matter. And Friday night is where they send shows to die — right back to Classic Trek.
Mulder &*Scully*-sorry