
UPDATE, 1 PM: The unprecedented 36-hour rain delay for the Daytona 500 moved the marquee NASCAR race from weekend afternoon to the competitive Monday night. That resulted in a ratings dent for the first primetime Daytona 500, which drew 13.7 million viewers. That’s down 8% from last year’s race, which aired on Sunday afternoon, but up 4% from the 2010 event, which also had delays. From 8-11 PM, the Daytona 500 posted a 4.6 rating in 18-49 and 14.1 million viewers to win the night for Fox with the network’s largest audience in 16 months. Additionally, NBC’s new drama Smash was adjusted down in the finals to a 2.3/6, so it is now even with last week.
PREVIOUS, 9 AM: Because of a 36-hour rain delay, the Daytona 500 made its primetime debut last night and sucked out male viewers from the competition. The marquee NASCAR race pushed CBS’ lineup and NBC’s The Voice down, while female-skewing series like ABC’s The Bachelor and NBC’s Smash were actually up from last week. Time-adjusted ratings for the race, won by Matt Kenseth and punctuated by a fiery crash, will be available within the hour. Daytona 500 appears on track to surpass last year’s audience of 15.6 million when it aired on Sunday afternoon. Fox will likely win the night in adults 18-49 and total viewers.
As it was the case against baseball playoffs, CBS’ Monday series were the the most vulnerable against sports competition. How I Met Your Mother (3.6/10) was down 5% from last week, 2 Broke Girls (3.7/9) was down 8%, Two And A Half Men (3.6/9) was down 14%, Mike & Molly (2.9/7) was down 15% and Hawaii Five-0 (2.5/6) was down 14%. 2 Broke Girls outpaced Men for the second time to rank as CBS’ top-rated program of the night. NBC’s The Voice (5.4/13) also took a hit, down 10% from last week. But at 10 PM, the network’s Broadway musical drama Smash (2.4/6) stopped its post-premiere ratings decline and inched up a tenth from last week. Also up was ABC’s female-friendly lineup of The Bachelor (2.6/6, up 4%) and Castle (2.2/5, up 5%). The CW’s Gossip Girl (0.5/1) was even in 18-49 and up in total viewers and 18-34, while Hart Of Dixie (0.5/1) was down a tenth in 18-49 and slipped in other key demos.
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I know the fire was on on the racetrack,but,its’ smoke was apparently seen at the other networks-as in- it smoked most-(not all),but, most of the competition in terms of ratings. Unfortunately for Fox:next week it is back to Alcatraz(which I stopped watching long ago)and, that is hardly worth a look.
It’s nice to see a three day racing event on TV. Started on Sunday and finished on Tueasday. Personaly I was up until after One this morning watching the race. Taped my usual fanfare of 2 Broke Girls, one of the best new shows this season and Hawaii five-0. I suspect that many others males, and some females taped their favorites so that they could watch Daytona live. The ratings people ought to take that into consideration.
maybe auto racing should consider joining other prime time sports.
I thought something was wrong with my cable and they’d somehow put Fox Sports on channel 11. Missed my Alcatraz!
2.5 Men is now a flaming car wreck of a show, but it can’t beat a genuine flaming car wreck.
Not a bad idea to air this specific race in primetime from here on out, but it just ended way too late and i can imagine Fox affiliates across the east coast and central time zones were not too happy to air their newscasts after midnight CT or 1 AM ET, but it was a wild race and one to be remembered.
Seems like an easy way to win the demographic… blow stuff up on live tv.
Today I heard people who aren’t even casual race fans talking about this, so the impact was (quite literally and figuratively) massive.