Nellie Andreeva

NBC Enlists Pete Berg And Madonna For Series Promo Blitz During The Super Bowl
Video: NBC’s Musical Brotherhood Of Man

NBC took to the Super Bowl to promote most of its shows. It was exactly two years ago that Betty White’s appearance in a Super Bowl commercial launched the red-hot new stage of her career. NBC is hoping that her luck would rub off its reality series The Voice, whose big-budget, Pete Berg-directed Super Bowl promo featured the 90-year-old actress. Jay Leno’s Tonight Show spot with Madonna came nowhere near the fun Super Bowl spot he did for rival David Letterman two years ago. NBC also used the big game to introduce new America’s Got Talent judge Howard Stern, who behaved more like his outrageous shock jock persona than the thoughtful expert NBC brass have been touting. “Aside from his radio persona he is a very thoughtful, intelligent person,” NBC chief Bob Greenblatt said in January. “He is a huge fan of the show and wants to be a very good judge. … I don’t think he wants to be a shock jock judge. … AGT won’t become the Howard Stern Circus.” Judge for yourselves.



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