Zach Braff’ Ends ‘Wish I Was Here’ … 
Fox President Of Alternative Programming Mike Darnell To … 
FIRST BOX OFFICE: ‘Fast & Furious 6′ Easy … 
NBC Sets Oklahoma Tornado Benefit Concert For May 29 
Cannes: Directors’ Fortnight Honors ‘Les … 
SHOCKER: Tom Cruise Exits ‘Man From … 
A+E Rebuild: BBC’s Jana Bennett To Run Bio And LMN … 
RATINGS RAT RACE: ‘Hannibal’ Hits Low, … 
‘Katie’ Shakeup: Rachel Miskowiec Replaces … 
Hammond On Cannes: French Hero Jerry Lewis On His Return To … 
Cannes: Another Jewelry Heist? $2.6M Necklace Missing After … 
Hammond On Cannes: Leo DiCaprio’s Moon Trip Tops … 
Specialty B.O. Preview: ‘Before Midnight’, … 
2012-2013 Season Network Rankings: CBS Sweeps In Final … 
Full 2012-2013 TV Season Series Rankings 
TOLDJA! Paramount Pocketing $190M From Disney For Marvel … 
‘Good Morning America’ Hits 19-Year Viewership … 
MGM Buys ‘Modern Family’ Producer Ben … 
‘Fashion Police’ Writers Chant On Picket Lines: … 
Universal Makes Seven-Figure Deal For ‘The School For … 
Steven Soderbergh Will Interrupt Retirement To Direct And … 
NBC Enlists Pete Berg And Madonna For Series Promo Blitz During The Super Bowl
Video: NBC’s Musical Brotherhood Of Man
NBC took to the Super Bowl to promote most of its shows. It was exactly two years ago that Betty White’s appearance in a Super Bowl commercial launched the red-hot new stage of her career. NBC is hoping that her luck would rub off its reality series The Voice, whose big-budget, Pete Berg-directed Super Bowl promo featured the 90-year-old actress. Jay Leno’s Tonight Show spot with Madonna came nowhere near the fun Super Bowl spot he did for rival David Letterman two years ago. NBC also used the big game to introduce new America’s Got Talent judge Howard Stern, who behaved more like his outrageous shock jock persona than the thoughtful expert NBC brass have been touting. “Aside from his radio persona he is a very thoughtful, intelligent person,” NBC chief Bob Greenblatt said in January. “He is a huge fan of the show and wants to be a very good judge. … I don’t think he wants to be a shock jock judge. … AGT won’t become the Howard Stern Circus.” Judge for yourselves.
TV Editor Nellie Andreeva - tip her here.
Loading ...
Cool promo for the Voice.
It was cool. My favorite line: “Eyes up here” by the always funny and sexy Betty White.
Why didn’t Greenblatt pick up Berg’s pilot VEGAS BABY? It was my favorite read all pilot season. It’s what NBC desperately needs to lift up its line up. I’m so confused by their strange pick ups for pilots. It’s all so dark and filled with mythology. Give me SMASH any day. Or even their BROTHERHOOD OF MAN commercial tonight. Is there some huge disconnect with Greenblatt and his development? His audience?
Who else is sick of Betty White? We get it, old lady says sexy thing, and watch the comedy gold. Enough already. I don’t want to see her rapping, in bed with a young star, talking about threesome, or anything else cliche Move on. This one joke has run it’s course.
Yeah, the novelty has long since worn off. The term “meh” was invented for how I felt when she showed up to pay off an otherwise lively promo. As a “surprise,” it felt predictable, almost inevitable. I’d love to know what the other suggestions were when they hatched ideas for the spot.
My exact thoughts. Really liked the style and the ludicrous nature of the start of it, and then it just went to stupid.
I really liked NBC’s promo with all of the casts and on-air talent singing the song from “How To Succeed in Business.” That was really fun.