Here’s Disney’s game spot for John Carter, directed by Andrew Stanton and starring Taylor Kitsch, Lynn Collins and Willem Dafoe. Opens March 9.
This article was printed from http://www.deadline.com/2012/02/super-bowl-spot-john-carter/
It’s surprising none of the ads mention Edgar Rice Burroughs, who wrote the book. Because of Tarzan, he should have enough name recognition to be worth something in the marketing.
I couldn’t agree more. ERB is a plus. Looks like fun. A little cheesy but my family will probably go.
But how much in the public eye is Tarzan, or Edgar Rice Burroughs, for that matter?
I mean, outside of that failed WB series over 8 years ago, there hasn’t been a mainstream Tarzan project since the Disney animated movie 12 years ago.And there hasn’t been a live-action Tarzan since Tarzan and the Lost City 14 years ago.
I honestly don’t think anyone under a certain age really knows or cares who Edgar Rice Burroughs is.I certainly don’t think the target audience cares.It’s not going to be a selling point.
All the more reason this movie never should have been made. Nobody knows who Burroughs is and “Princess of Mars” is even more obscure. Nobody knows or cares about ancient pulp writings. What a stupid (and catastrophically expensive) boondoggle this all is.
Taylor Kitsch is in for a bad year. He’s got two looking clunkers coming out with him headlining each of them. Both look terrible.
Three clunkers. You forgot that Oliver Stone thing that is coming directly after his 2 turgid wannabe-blockbusters hit. Genius timing there, since even Kitsch few fans will be over-saturated and want to vomit at that point.
Why does Lynn Collins look like Pocahontas? A Martian Pochahontas with a bad English accent?
She looks like a middle age housewife, with a bad spray tan. I was legit stunned when I saw the first ad. This is your “princess”?! Dowager mother is more like it.
You’re both wrong. She looks like Snooki.
Are you kidding? Name recognition? No one under 50 knows who he is, much less Tarzan. His name adds nothing to the marketing – maybe to sci-fi purist fan boys, but thats ultra niche.
This is the best that Ricky Strauss can do? Where is the tagline?
He is John Carter of Texas. Go Tim Riggins score another touchdown on that crazy planet with the arena monster that George Lucas ripped off for his arena action in Attack of the Clones. Burroughs wrote this so long ago that today’s audience will think this was ripped off from Star Wars and not the other way around.
The ratings for FNL was so poor that only 5 people will get the Riggins name drop. As obscure as Burroughs is now FNL and its 3rd string supporting actor is possibly more obscure.
Very odd promo. it seems to get smaller and smaller and makes me want to see it less and less.
This looks like it’s going to be along the same lines as Prince of Persia, and we all know how that turned out.
Go Andrew Stanton!!!Can’t go wrong with that guy. This film’s gonna rock
This movie is supposed to be like a joke, right?
You’re kidding, right? What was it even ABOUT? A bunch of tiny pictures and then the title? Gee, that makes me want to see the movie…
i agree with charlie – it looks great. nice to see something different!
Poorly done. Every trailer that comes out makes me wanna see this less and less.
Disney stockholders aren’t gonna be happy. This has “CLUNKER” written all over it.
Looks terrible. Just terrible. But Disney can probably afford for it to tank slightly better than Universal can afford Battleship too.
They have spent OVER a QUARTER OF A BILLION DOLLARS on making this one movie. And counting.
Haven’t seen the movie, hope it’s great, but that spot was just terrible. No message, just title and random sci-fi images made to seem even more random by the multiple screens. Disney just can’t disconnect from the fact that Mars Needs Moms had “Mars” in the title. That’s not the reason it failed! (More likely it was because it had “Moms” in the title.) So now, John Carter of Mars becomes the generic John Carter (aka JC), and no one is allowed to say the word Mars, so no one has any idea what the movie is about. MT Head.
Only good thing is this made the Avengers trailer look better in comparison. Just awful…
That will bomb like Prince of Persia. Such a miscasting. Taylor may look good as supporting character on that TV show but he is awful as Lading Man in big movie.
Very excited that all signs are pointing to both JOHN CARTER and BATTLESHIP tanking spectacularly while smart and modestly-budgeted original movies are doing well and pleasing audiences and actually MAKING MONEY.
These two movies could be the proverbial hitting bottom for the studios. The studios have a problem (addiction to stale and cliched bloated budget ‘property’ films) and American movie goers are about to stage an intervention.
Hopefully the studio heads will get their heads out of the red ink filling their bathtubs from these stinkers and realize what’s going on.
Looks like cinemas would completely go out of business all over the world simultaneously if you had your way. Luckily, you won’t.
If I had my way cinemas all over the world would be doing much better business than they are now because audiences don’t walk away pissed after shelling out good money for something like TRANSFORMERS 2.
There’s nothing with big-budget franchise properties WHEN THEY’RE DONE WELL, not made as creatively-bankrupt and cynical smash-and-grab jobs like BATTLESHIP.
$300 million budget for a cartoon guy. Plus at LEAST $100 million on advertising. good luck with this mess.
in new york city (at least on TWC) the spot cut off after the rock swing.
the second half of that trailer didn’t air during the game (and the 15 ppl i was with all groaned and rolled their eyes). 18-34 predominantly male demo. oops.
probably would have rolled them anyway, but maybe a little less if the second half had aired.
The target audience of Clueless had no idea who Jane Austen was, but Clueless did fine.
Until Bladerunner came out, no one knew who Philip K. Dick was, and films based on his stories did fine.
If the characters are good, the story is good and God is with the film, the film will do well; if not, not. But that doesn’t have much to do with the age of the source material.
I liked a John Carter trailer I saw a few weeks ago. To me, the winner of the bad trailer/commercial award is the Journey 2: Mysterious Island TV commercial. That movie looks bad even by 1970s Saturday morning children’s TV standards.
But Disney might come out OK because of the Secret World of Arrietty. My 9-year-old lives Studio Ghibli films and rushed up to me the other day to tell me there’s a now “Studio Gibbel” film coming up. She didn’t even know what the name of the film is; she just wants to see it because it’s Studio Ghibli.
I trust Andrew Stanton. I don’t know if I trust Disney.
Sorry, comments are closed for this article.