For today’s runup to the Super Bowl, NBC put together this little ditty:
This article was printed from http://www.deadline.com/2012/02/video-nbcs-musical-brotherhood-of-man/
I loved the smash pilot and I don’t work for NBC.
I felt that Smash was phenomenal.
I agree with the above sentiments on smash. Brilliant writing.
This video is really really lame. Slap dash effort
“Slap dash effort???” It’s no OK Go video, but gimme a break . . . .
“Slap dash”?!?! Call it corny, call it old school, but if you knew anything about production you wouldn’t say that. The most fun I had watching TV this afternoon.
This was a wonderful production. You can’t give it credit because you don’t know your ass from your elbow.
I saw the Smash pilot last summer and it was phenomenal. However, I doubt something with this much class can find an audience on broadcast tv.
Do you have ANY IDEA of what has to be done to make projects like this happen? “Slap dash” would be editing show clips together to a pop song. This was nothing like that. This kind of ‘corny, old school approach’ will bring people back to network television. When the networks decided years ago that it was too expensive and a waste of time to mount these kinds of campaigns, the viewers fled because they no longer saw the difference between network offerings and cable offerings. This was fun and entertaining and really gave NBC the look of a cohesive team. I don’t think any other network could have made this spot.
You are 100 percent correct sir. Only NBC can play the network-as-family card, and this was beautiful.
I just viewed the pilot online. Amazing cast; pilot was beautifully filmed. Hope there’s more of this cool show to come.
who cares about Smash? that Brotherhood ad was amazing!
masterful NBC promo. and yay, Community cast is there!
Give ‘em an A for effort. It reminded me of one of the fall preview shows from the 80s.
Yes, definitely an A for effort, but otherwise it was pointless, unentertaining and the song was TERRIBLE. The ice rink shot at the end did not fit with the higher production values evident in the other 3/4 of the ad.
“the song was TERRIBLE”???? This song is from a Tony winning musical…but you are some dude on the internet so i guess YOU are a far better judge.
One more thing…CBS and ABC do not have the talent on hand to put a number like this together.
the song is terrible? ??? I could tell you that this is from a tony and Pulitzer winning show. I could tell you that its written by one of Broadways best composers of all time Frank Loesser or i could just tell you that you have no taste and dont know what the fuck your talking about.
Actually “Brotherhood Of Man” is from Sweet Charity by Cy Coleman & Dorothy Fields not the also fantastic Mr. Loesser… just for the record.
And thought it was delightful – my only criticism is I wish that when they’d thrown it to the SMASH folks, they’d really knocked it out, changed it up, and outshone the rest…
But all in all – terrific. And the button with Fallon was spot on.
Brotherhood of Man is from How to Succeed in Business Without Really Trying.
Bet you a million dollars this wasn’t the version that won a TONY – LOL!
Jimmy said what I was thinking! It’s just like the 80s! I’VE WATCHED IT THRICE (and i will watch it continually)! It was brilliant!
A lot of co-ordination and choreography. . . well done.
It’s a far cry from the days of “Let’s All Be There”, but as long as it’s for the Super Bowl and NOT a full fledged campaign, it works for me.
My favorite ad so far. Brilliant!
And they even used that fat woman from America’s Biggest Loser!
Oh, wait. That was Mindy Kaling.
Hahaha, you should be a comedy writer.
Wait…Mindy Kaling is and you aren’t one.
Have you seen The Office lately? There’s no proof Kaling’s a comedy writer.
No NBC did not put together this little ditty but someone talented certainly did why not tell us who choreographed it and directed it? Who is the genius who thought of this? It’s brilliant. This is how to succeed in network promotion without really trying. Too bad they don’t have any shows as entertaining as this promo is.
so if NBC didn’t do it, who did? Magical elves?
No, they’re too busy doing all those Bravo shows
Well played, this guy. Well played.
How about Community, or Parks and Recreation? NBC does have the best Thursday night line up, but there’s not much they can do if Middle America has a hard time getting intelligent jokes and would rather watch CBS procedurals. Too bad.
Are you kidding? NBC has some of the smartest, most well-written comedy shows around. Probably the best Thursday Night line-up on TV. You should at least give “30 Rock” and “Parks and Recreation” a shot before you say that.
You know what was missing… Conan. I miss Conan. 17 years at NBC, and like that… he was gone.
When did this air on the network? And my main question is why didn’t NBC put on SMASH after the SuperBowl? Didn’t networks sometimes used to premiere new things right after the SB? Seems like a big waste of an hour for the VOICE.
Conan’s absence does remind you it’s not *exactly* a brotherhood of man over there, huh?
Also, I was happy to see Community in there. But man, it did get short-shrift compared to The Office and Parks and Rec?
Wha??? Exact same length at Parks and Rec…. Community – a show that’s not even on the air right now – got more air time than almost any show except for 30 Rock and the Office. And that was awesome!
Who directed and created this wonderful video? Why wasn’t Smash on after the Superbowl? Why doesn’t NBC understand what their audience wants?
The shows they picked up are so dark and sad. Nothing aspirational, sexy or fun.
Back to watching another network.
according to the Twittersphere, it was directed by Taika Waititi, who directed Man vs Shark and some Flight of the Choncords… a job well done!
Congratulations to the brilliant mind behind this spot. To incorporate an epic Broadway tune, fantastic choreography, sharp humor and then to unite casts on both coasts…..amazing! This will be shown along with the Mean Joe Green giant ads in years to come.
Great. Loved it. I don’t get the NBC bashing personally. This was a special opportunity to remind people how many phenomenal personalities there are on the network. Brilliant showcase. The definition of entertaining. I even liked Leno! A+.
Very well done production. I loved that Community was still considered part of the Brotherhood. But Leno and Trump don’t exactly exude the spirit of the song, do they. I could have done without their mugs in it.
Am I the only one who finds it ludicrous that NBC conflates its news and sports orgs with its entertainment division? Brian WIlliams, the very face of NBC’s news division, is SINGING in a promo for the network’s prime-time shows? Does NBC think that adds to his gravitas as a news anchor? Would Brokaw or Cronkite or Jennings be caught dead singing in this manner? And don’t get me started on how Entertainment has corrupted the sports division. Putting “LIVE” on the screen during the 3-hour delayed west coast feed of the 2008 Olympics is but one mild example.
Walter Cronkite did guest spots on both the “Mary Tyler Moore Show” & on “Dinah” playing himself in 1974.
He wasn’t above parodying himself.
AWESOME VIDEO. 30 Rock, Community, Parks & Rec, The Office – Best shows on TV. Loved the SMASH pilot – can’t wait to see the series.
The cast of Law and Order SVU was funny.
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