EL SEGUNDO, Calif.– DIRECTV (NASDAQ: DTV), one of the world’s leading providers of digital television entertainment services, and Pandora (NYSE: P), the leading personalized radio service, are now giving customers unlimited access to personalized radio stations that play only the music they love from the comfort of their homes. Customers can easily search for their favorite artists, songs or musical genres and create personalized radio stations by using DIRECTV’s new 1080p HD Guide, one of the industry’s most intuitive and sophisticated HD on-screen guides.
DIRECTV customers nationwide with connected HD DVR’s can now access Pandora at no additional cost by pushing the “Menu” button on their DIRECTV Remote Controls and selecting the ‘Extras’ option. Customers will be asked to either create a new Pandora account online or to activate their existing Pandora account on their DIRECTV HD DVR. Once activated, Pandora will allow customers to easily create and listen to personalized radio stations, as well as play Pandora over the video that they are watching.
“We’re thrilled that DIRECTV is making Pandora available to their customers,” said Ian Geller, Pandora vice president of Business Development. “Close to 35 percent of all radio listening takes place in the home and Pandora delivered through the DIRECTV set-top box allows everyone in the family to easily access and enjoy music they love through their personalized radio stations.”
“Pandora offers a unique service that has revolutionized the way people consume music from their favorite artists,” said Tony Goncalves, Tony Goncalves, senior vice president, Product Management, DIRECTV. “The addition of Pandora is just one of dozens of ways DIRECTV is enhancing our customers’ overall viewing experience and giving them the most value for their money every month.”
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