EXCLUSIVE: Shoppers at malls owned by Taubman Centers will see something unusual beginning Wednesday. As part of an exclusive one-year partnership with Twentieth Century Fox Home Entertainment, the malls will have a wall with cover art and QR codes for many the studio’s home videos. People who want to buy the movie or TV show can download a smartphone app called Fox Movie Mall, available for both iPhones and Android devices. It will enable them to scan an image and go directly to a Web site to complete the purchase for a DVD or Blu-ray disc shipped free to their home. The studio will offer discounts and goodies such as games, trailers, and additional clips for people who use the app. Fox expects to reach as many as 60M people over the next four months with the mall wallscapes. As part of the deal with Taubman, Fox also will set up lounges in several malls that will have TVs featuring the studio’s family-friendly films. Fox will be making a big push for Alvin And The Chipmunks: Chipwrecked, scheduled for a March 27 video release. Other videos that will be part of the mall sales effort include X-Men: First Class, Alien, Rise Of The Planet Of The Apes, Sons Of Anarchy, Rio, Gulliver’s Travels, and Diary Of A Wimpy Kid: Rodrick Rules. Taubman malls that will have the Fox wallscapes include Beverly Center (Los Angeles), Dophin Mall (Miami), Fairlane Town Center (Dearborn, Mich.), Fair Oaks Mall (Fairfax, Va), The Mall at Short Hills (Short Hills, NJ), Stamford Town Center (Stamford, Conn.), and Westfarms Mall (Farmington, Conn.)
By DAVID LIEBERMAN, Financial Editor | Tuesday March 13, 2012 @ 11:14pm EDTTags: home video, Twentieth Century Fox Home Entertainment
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This article was printed from http://www.deadline.com/2012/03/fox-to-promote-home-video-sales-with-shopping-mall-and-smartphone-initiatives/